Tapestry Manager, Marketing Technology
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Tapestry seeks a Manager, Marketing Technology in Singapore to lead Cordial adoption and optimization across APAC markets including Japan and ANZ.
Role & Responsibilities
- Serve as the strategic Marketing Technology partner for Tapestry's Japan and ANZ business teams, aligning Martech capabilities with business objectives and customer engagement strategies
- Lead and support the expansion of Cordial across APAC, including ownership of ANZ market onboarding from July 2026, establishing scalable operating models and in-market expertise
- Drive adoption, utilization, and business value realization across the APAC Martech ecosystem by identifying opportunities to expand platform usage and improve marketing effectiveness
- Champion the sharing of best practices, innovations, and success stories across brands, markets, and regions, ensuring APAC teams benefit from global learnings
- Develop and deliver high-impact enablement programs including training, documentation, and playbooks tailored to APAC market maturity levels and operating environments
- Build deep expertise across Tapestry's owned-channel marketing technology stack including email and SMS platforms, providing hands-on guidance and consultation to regional teams
- Operate as the in-region Martech leader for APAC, independently managing priorities and making informed decisions while partnering with global leadership on strategic initiatives
- Represent APAC within global Marketing Technology forums and governance processes, ensuring regional business needs are reflected in platform strategy
- Empower regional marketing teams to develop sustainable platform expertise and operational independence while maintaining alignment with global standards
Qualifications
- 3–5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Operations, or Customer Engagement with hands-on experience supporting email and SMS marketing ecosystems
- Strong working knowledge of Cordial or comparable enterprise customer engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, or Klaviyo
- Proven ability to operate independently in a fast-paced, matrixed environment, taking ownership of priorities and delivering results with minimal oversight
- Exceptional stakeholder management and communication skills with confidence to influence, educate, and challenge constructively
- Experience enabling business users through training, change management, platform adoption, or capability-building initiatives, preferably within a regional or multi-market organization
- Demonstrated success partnering with cross-functional teams across marketing, CRM, digital, analytics, and technology functions
- Experience working across diverse markets, cultures, and organizational environments with adaptability to support teams at varying levels of digital and marketing maturity
Skills
Experience
3–5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Operations, or Customer Engagement. Experience supporting APAC markets such as Japan, Australia/New Zealand, Singapore, or Southeast Asia is advantageous. Prior involvement in a Cordial migration, implementation, or optimization initiative, or comparable experience with an enterprise ESP or customer engagement platform rollout is valued. Familiarity with enterprise Martech governance, data architecture standards, and scalable operating models that support multi-market marketing execution is highly desirable.
Education
No specific educational requirement stated in the job posting.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Technology Director», «Regional Martech Lead», «Customer Engagement Technology Manager», «Platform Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.