Tapestry Manager, Global Brand Marketing
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $95,000–105,000/year
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 29, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks Manager of Global Brand Marketing in New York to lead integrated global campaigns and craft brand storytelling for Gen Z consumers.
Role & Responsibilities
- Support the development and execution of global brand marketing strategies and campaigns
- Develop compelling brand narratives connecting product, culture, talent, and consumer insights into cohesive storytelling
- Ensure storytelling consistency across campaigns while allowing flexibility for local market relevance and cultural nuance
- Partner with internal and external creative teams to deliver campaigns across owned, earned, and paid channels
- Support creative concept and asset pre-testing through consumer feedback to optimize resonance and cultural relevance prior to launch
- Collaborate with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging and execution
- Serve as key point of coordination across departments to ensure integrated campaign planning and seamless launch
- Monitor cultural trends and evolving media landscape to identify opportunities for timely and culturally relevant storytelling
Qualifications
- Strategic, collaborative, and global mindset
- Proactive, solutions-oriented, and adaptable approach to campaign planning
- Strong interpersonal skills with ability to influence across organizational levels
- Comfort operating in dynamic, ever-changing business environments
- Passion for understanding evolving Gen Z behaviors, communities, and cultural influences
- Strong curiosity about consumer behavior and cultural trends
Skills
Experience
Demonstrated experience in global brand marketing, strategic campaign development, and cross-functional collaboration within fast-paced consumer or luxury environments. Proven track record of developing culturally relevant brand campaigns and managing stakeholder alignment across multiple departments and geographies.
Education
Bachelor's degree in Marketing, Communications, Business, or related field.
Workplace
The successful candidate will be located in New York, New York, United States of America.
Compensation
The base compensation for this position ranges from USD 95,000 to USD 105,000 per annum.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, tuition assistance
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Marketing Manager», «Brand Marketing Manager», «Senior Marketing Manager», «International Brand Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.