Tapestry Manager, Digital Testing & Optimisation

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Own and deliver the digital testing and optimisation roadmap across all key customer journeys, developing clear hypotheses based on customer behaviour, analytics and business opportunities
• Develop and prioritise testing opportunities using a structured impact and effort framework, ensuring alignment with business priorities and strategic objectives
• Drive conversion rate optimisation by identifying areas of friction within the customer journey and recommending improvements to key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, AOV and customer engagement
• Design, implement and evaluate A/B, multivariate and personalisation tests, defining success metrics and statistical requirements while monitoring performance and building a library of test learnings
• Utilise behavioural analytics tools such as Google Analytics 4, Quantum Metric, Contentsquare and similar platforms to understand customer interactions, analyse heatmaps, session replays and user journeys
• Collaborate with ecommerce, UX, Product, CRM and Technology teams globally to identify optimisation opportunities and influence stakeholders through data-driven recommendations and clear business cases
• Present insights, test results and optimisation opportunities to senior leadership teams, and support the development of personalisation strategies to deliver more relevant customer experiences
• Stay current with industry trends, emerging technologies and best practices in experimentation and CRO; evaluate and pilot new tools and capabilities that enhance testing effectiveness

Qualifications

• 4-6+ years' experience in Digital Optimisation, CRO, Ecommerce, Product Analytics or a related field
• Proven experience managing A/B and multivariate testing programmes
• Hands-on experience with Optimizely or comparable A/B testing and optimisation platform (required)
• Strong understanding of ecommerce metrics and customer journey optimisation
• Experience using analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, Adobe Analytics or similar
• Experience working with personalisation and experimentation platforms such as Optimizely, Dynamic Yield, or similar solutions (advantageous)
• Strong analytical skills with the ability to translate data into actionable business recommendations
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and priorities simultaneously

Skills

Experience

4-6+ years in Digital Optimisation, CRO, Ecommerce, Product Analytics or a related field, with proven experience managing A/B and multivariate testing programmes and hands-on expertise with A/B testing platforms such as Optimizely. Experience in a fast-paced ecommerce environment is essential.

Education

Not specified; however, a background in data science, business analytics, marketing analytics, or a related quantitative discipline would be advantageous.

Workplace

Benefits

Hybrid working (3 days office, 2 days remote); Flex Fridays option to finish early; 1 paid volunteering day per year; Learning & Development opportunities; Internal mobility and career progression; Regular social and cultural events; Equity, Inclusion & Diversity initiatives; 25 days holiday plus bank holidays; Annual Incentive Plan (company performance bonus); Multi-brand discount up to 50% off Coach and Kate Spade; Private Healthcare with health assessment (Bupa); Bupa rewards including financial wellbeing support and wellness discounts; Private Dental Cover; Free 24/7 support for family building, fertility and menopause (Maven); Eyecare vouchers; Employee Assistance Program; Employer Pension Contribution; Gym discount; Interest-free season ticket loan; Cycle to work scheme.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.