Tapestry Intern, Marketing
- Location
- SeoulSeoulSouth Korea
- Employment
- Internship
- Seniority
- Intern
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach Marketing Intern in Seoul | Tapestry—Global luxury fashion house seeking marketing intern to support brand campaigns and market strategy.
Role & Responsibilities
- Support the development and execution of marketing campaigns across digital and traditional channels
- Conduct market research and competitive analysis to inform strategic recommendations
- Assist with brand positioning and messaging initiatives aligned with Coach's creative vision
- Collaborate with cross-functional teams to execute marketing projects and initiatives
- Contribute to social media content development and campaign coordination
- Support events and activations that strengthen brand engagement and consumer relationships
Qualifications
- Currently enrolled in or recent graduate of a marketing, business, communications, or related discipline
- Demonstrated understanding of luxury brand positioning and consumer behavior
- Strong written and verbal communication skills in English and Korean
- Ability to work collaboratively in a dynamic, fast-paced environment
- Familiarity with digital marketing tools and social media platforms
Skills
Experience
Limited professional experience acceptable; coursework or projects demonstrating marketing knowledge and strategic thinking preferred. Internship or relevant student project experience in marketing, brand management, or digital media is advantageous.
Education
Currently pursuing or recently completed an undergraduate degree in Marketing, Business Administration, Communications, or a related field.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Intern», «Marketing Coordinator Intern», «Brand Marketing Intern», «Digital Marketing Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.