Tapestry Influencer and Creator Marketing Manager

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Support execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect the brand’s ethos and values.
• Manage day-to-day community and creator initiatives from talent identification and outreach through briefing, launch, content tracking, and recap.
• Build and nurture Coach’s creator communities, aligning talent with brand priorities, seasonal campaigns, product stories, and target audiences.
• Identify emerging talent, cultural voices, and communities that can strengthen Coach’s relevance and reach.
• Support strategic use and amplification of influencer content across organic and paid social, e-commerce and site, email, and other channels.
• Manage the flow and activation of influencer and creator content across Coach’s marketing organization.
• Partner with channel owners to extend the life and impact of creator content across organic and paid social, e-commerce and site, email, and other consumer-facing channels.
• Communicate creator assets, usage rights, timelines, and campaign details to internal stakeholders to ensure effective use of content.
• Collaborate with Creative, E-Commerce, Global Social, and other cross-functional teams to support brand storytelling and business objectives with creator content.
• Support casting and talent identification across Coach’s paid and organic influencer communities.
• Monitor emerging creators, cultural voices, platforms, and communities.
• Build and maintain relationships with creators, talent managers, agencies, and external partners.
• Manage day-to-day communication and outreach for selected creator partnerships.
• Support talent recommendations and partnership development based on campaign objectives, audience and cultural relevance, and content potential.
• Stay current on cultural trends, social platforms, creators, talent, and changes in audience and community behavior.
• Monitor the evolving influencer and creator landscape to identify emerging voices, communities, content formats, and partnership opportunities.
• Provide culturally relevant insights to inform talent casting, community strategy, campaign planning, and creator storytelling.
• Share insights on creator and social trends with cross-functional teams to inform broader marketing and content strategies.
• Own reporting across key paid and organic community initiatives.
• Track community and campaign performance against KPIs, including reach, engagement, impressions, content performance, EMV, and other relevant metrics.
• Monitor creator content performance across organic and paid amplification.
• Support post-campaign recaps with actionable insights and recommendations for future community, talent, and content strategies.
• Identify creator and content performance trends to inform future casting, community development, and channel activation.
• Own and maintain Coach’s influencer and creator community database, including current and prospective talent and partners.
• Support talent contracts and agreements, tracking deliverables, usage rights, exclusivity, and timelines.
• Maintain accurate tracking of influencer campaigns, including talent, product seeding, deliverables, content, and performance.
• Support invoice processing, product fulfillment, gifting, and other operational needs for creator partnerships.
• Organize budgets, timelines, reporting, campaign documentation, and partnership details.
• Keep campaign trackers and relevant systems accurate and up to date.
• Support budget tracking and management for key community and creator initiatives.

Qualifications

• BA or BS degree.
• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative and action-oriented drive, with the ability to respond quickly and urgently in a fast-paced environment.
• Comfort with ambiguity and an entrepreneurial, resourceful mindset.
• Flexibility and adaptability to changing priorities; ability to organize, multitask, and prioritize workload to meet deadlines.
• Highly collaborative and team-oriented, with the ability to partner effectively across functions and levels.
• Strong communication, relationship-building, and organizational skills.
• Excellent attention to detail and accuracy, with a strong desire to learn and grow.
• Deep curiosity about culture, community behavior, and the evolving creator landscape, with the ability to translate insights into relevant brand opportunities.
• Strong Microsoft Office skills and proficiency in platforms such as CreatorIQ, Tribe, or similar influencer and community tools.
• Experience working with talent agencies, creators, brand partners, and event or activation teams.
• Familiarity with paid media amplification and cross-channel use of creator content.
• Passion for storytelling, culture, and building authentic brand communities.
• Interest in purpose-driven brands.
• Demonstrates courage, creativity, customer focus, adaptability to ambiguity, drive for results, interpersonal savvy, and ability to learn quickly.
• For people managers: strategic agility, ability to develop direct reports and others, and ability to build effective teams.

Skills

Experience

Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.

Education

BA or BS degree.

Compensation

The base compensation for this position ranges from USD 75,000 to USD 85,000 per annum.

Benefits

Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.