Tapestry Head of Marketing
- Location
- Seniority
- Director
- Department
- Executive & General Management
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 8, 2026
About Tapestry
Coach is a global fashion house renowned for its leather goods and contemporary accessories. The brand is part of the Tapestry portfolio, a family of international lifestyle houses; together they operate global marketing, retail and wholesale networks and maintain an emphasis on creative-driven product and consumer experiences.
Coach (Tapestry) seeks a Head of Marketing in Seoul — Director-level role to lead brand strategy, integrated campaigns and a local marketing team.
Role & Responsibilities
- Define and execute the brand and consumer marketing strategy for the Korea market in alignment with global positioning and APAC priorities.
- Lead, mentor and scale a cross‑functional marketing team covering communications, digital, CRM, PR and local activations.
- Plan and manage the marketing P&L and budget, prioritizing investments to drive brand equity, traffic and sales across channels.
- Oversee integrated campaign development and execution across retail, wholesale, digital and social platforms; adapt global creative to local market needs.
- Own agency and vendor relationships, negotiating briefs, scopes and deliverables to ensure excellence and ROI.
- Set measurable KPIs, monitor campaign performance, and deliver insights-driven optimizations to maximize customer acquisition and retention.
- Collaborate with merchandising, retail operations, e‑commerce and customer experience teams to ensure cohesive brand expression and commercial alignment.
Qualifications
- Proven senior leadership capability with experience building, coaching and scaling high-performing marketing teams.
- Strategic thinker with strong commercial acumen and demonstrable success driving brand growth in consumer luxury, fashion or accessories.
- Strong stakeholder management with experience working across regional and global brand teams and GMs.
- Advanced competency in campaign planning, digital marketing, CRM and integrated communications execution.
- Track record of managing marketing budgets and delivering against KPIs and ROI targets.
- Excellent written and verbal communication skills; ability to represent the brand externally with agencies and partners.
- Korean market knowledge strongly preferred; bilingual Korean/English skills are an asset.
Skills
Experience
Senior marketing leader with substantial experience in consumer brand marketing—typically 8+ years in marketing with several years in managerial roles; demonstrable experience in fashion, luxury or premium lifestyle brands and in running integrated, omnichannel campaigns at market or regional level.
Education
Bachelor's degree in Marketing, Business or related field; MBA or equivalent advanced degree preferred.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
The brand fosters a creative, inclusive and performance‑oriented workplace rooted in collaborative teamwork and direct, actionable feedback. As part of the Tapestry group, it emphasizes diversity, equity and professional development while encouraging entrepreneurial thinking and cross‑functional partnership.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Director», «Head of Brand Marketing», «Director of Brand Communications», «Head of Consumer Marketing», «Country Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.