Tapestry Head of Marketing & Digital

Location
Seniority Director
Department E-Commerce, Digital & Data Analytics
Industry Fashion, Apparel & Leather Goods
Posted Apr 10, 2026
Apply ⟼

Tapestry (Coach & Kate Spade) seeks Head of Marketing & Digital in Alexandria, Australia to lead ANZ brand, digital and e‑commerce strategy.

Overview

Tapestry, Inc. is a global house of accessible luxury brands that includes Coach and Kate Spade New York. The organisation positions itself around inclusive, design-led consumer brands with a strong emphasis on brand storytelling, omnichannel retail and digital commerce. As an employer, Tapestry emphasises creativity, development and cross‑brand collaboration within a fast‑moving retail environment.

Role & Responsibilities

  • Define and execute the ANZ integrated marketing and digital strategy across Tapestry brands (Coach and Kate Spade) to drive brand equity, traffic and revenue.
  • Own online commercial performance: e‑commerce growth, digital acquisition, CRM, retention and conversion optimisation in partnership with global and regional teams.
  • Lead regional brand marketing, communications, content, social and influencer programmes to ensure consistent, locally relevant storytelling.
  • Manage marketing budgets, set KPIs, and deliver measurable ROI through data‑driven planning and performance marketing.
  • Partner with retail operations, wholesale and product teams to align promotional calendars, omnichannel campaigns and in‑store activation.
  • Manage agency relationships and external suppliers, ensuring creative excellence and timely delivery.
  • Build, coach and mentor a high‑performing regional marketing and digital team; foster cross‑functional collaboration and capability development.
  • Report to global stakeholders, translate global directives into ANZ‑specific plans, and escalate market insights and opportunities.

Qualifications

  • Proven senior marketing leader with demonstrable experience leading both brand and digital functions at a regional level.
  • Track record in fashion, luxury or premium consumer retail with deep knowledge of omnichannel retail and e‑commerce.
  • Strong commercial acumen with experience managing budgets, P&L influence and delivering ROI‑driven marketing programmes.
  • Demonstrated capability in CRM, performance marketing, digital acquisition and lifecycle management.
  • Proven people leader with experience building teams, developing direct reports and managing agency partners.
  • Excellent stakeholder management and communication skills; ability to adapt global strategy to local market needs.

Skills

Brand strategy and positioning E‑commerce strategy and conversion optimisation CRM and lifecycle marketing Performance marketing (acquisition, paid social, paid search) Integrated campaign planning and execution Budget management and ROI measurement Team leadership and talent development Stakeholder and agency management Customer insight and data‑driven decision making

Experience

Minimum 10 years of progressive marketing experience with at least 5 years in senior or regional leadership roles within fashion, luxury goods, or consumer retail. Proven record of scaling e‑commerce and digital channels and of managing cross‑functional regional initiatives.

Education

Bachelor's degree in Marketing, Business, Communications or a related discipline; MBA or advanced marketing qualification preferred.

Workplace

This position is based in Alexandria, New South Wales, Australia, within easy reach of Sydney.

Culture

Tapestry fosters an inclusive, creative and collaborative culture that encourages individual expression and professional growth across its brands. The workplace emphasises learning, candid feedback and cross‑brand mobility while operating at the pace of global retail and digital commerce.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Apply For This Position ⟼

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Head of Marketing & Digital (ANZ)», «Marketing & Digital Director», «Head of Brand and Digital», «Regional Director, Marketing & E‑commerce», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.