Tapestry GTM Content Assistant

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Location
USA
└New York
└New York
Employment
Full-Time
Seniority
Junior
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 15, 2026

About Tapestry

Kate Spade New York is a global lifestyle brand within the Tapestry portfolio, known for its colorful, optimistic aesthetic across handbags, ready-to-wear, jewelry, footwear and home. As part of Tapestry—a global house of brands that includes Coach and other maisons—the employer emphasizes creativity, inclusivity and cross-brand collaboration across its corporate and retail teams.

Kate Spade New York — New York, NY: GTM Content Assistant opportunity to create product education and multimedia training for store teams.

Role & Responsibilities

  • Design and develop product and brand education materials that communicate heritage, craftsmanship, materials and selling strategies to store associates.
  • Create product knowledge collateral for seasonal launches and maintain the product knowledge library to ensure tools remain current and accessible.
  • Produce and edit video content and multimedia learning assets for product training and selling tools.
  • Develop content in multiple formats including interactive e-learning modules, quick-reference guides and assessments/quizzes to measure engagement.
  • Collaborate with Merchandising, Design and Marketing to gather product information and align content to brand priorities.
  • Support Sr. Manager, GTM Strategy with project management, process improvements, content testing and publishing within the LMS.
  • Partner with global teams to onboard, adapt and troubleshoot learning platform content for regional applicability and compliance reporting.

Qualifications

  • Bachelor’s degree required.
  • Minimum of 2 years’ experience in product education, merchandising, or a related role within fashion or luxury retail.
  • Proven experience developing training content across digital learning modules, written guides and video formats.
  • Demonstrated ability to conceptualize product storytelling and translate technical product details into engaging, digestible learning assets.
  • Strong project and time management capabilities with attention to detail and ability to manage multiple priorities.

Skills

PowerPoint Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe Acrobat iMovie Adobe Premiere Learning management systems (LMS) Video creation and editing Instructional design / e-learning development Cross-functional collaboration Training effectiveness measurement (quizzes, compliance reporting)

Experience

At least 2 years of professional experience in product education, merchandising, instructional design, or a similar function at a fashion or luxury retail brand, with hands-on experience creating multimedia training assets for store teams.

Education

Bachelor’s degree

Workplace

This position is based in New York, New York, USA.

Benefits

Medical insurance; Dental insurance; Vision insurance; 401(k); Paid paternity and maternity leave; Commuter benefits; Disability insurance; Tuition assistance.

Culture

Kate Spade New York, as part of Tapestry, fosters a creative, optimistic and inclusive workplace that values storytelling, collaboration and continuous learning. The organization emphasizes cross-functional partnership and a customer-focused mindset while encouraging candid feedback and professional development.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Education Specialist», «Retail Training Content Coordinator», «Learning Content Specialist», «GTM Content Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.