- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 14, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks a Global Events Manager in New York to develop and deliver global press, influencer, VIP and retail events, while supporting regional execution through toolkits and managing event documentation, budgets and reporting. The role requires at least five years of relevant experience and offers a base pay range of $90,000–$110,000, alongside medical, dental, vision and disability insurance, 401(k), paid parental leave, commuter benefits and tuition assistance.
Role & Responsibilities
- Support the development and execution of global events and activations from concept through production and on-site execution.
- Lead the planning and production of global press, influencer and VIP events across North America, EMEAI and Asia.
- Develop and execute retail activations at bespoke locations and seasonal pop-ups, creating client-facing experiences that drive engagement and support Gen Z customer acquisition through social-first programming.
- Develop and maintain Global Event Toolkits to help regional markets execute events consistently and align with campaign objectives and brand messaging.
- Create and manage creative briefs, production timelines, budgets, invoice trackers, and post-event reporting and recaps.
- Monitor emerging trends in events, culture, hospitality, entertainment and consumer engagement, and bring new ideas to the team.
Qualifications
- At least 5 years of experience in event production, experiential marketing or brand activation.
- Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.
- Strong understanding of luxury, fashion, lifestyle and Gen Z consumer trends.
- Experience producing VIP, media, press and influencer-focused events.
- Collaborative, solutions-oriented mindset and hands-on approach to execution.
- Excellent communication, organizational and project management skills.
- Ability to perform under pressure and adapt quickly in a deadline-driven environment.
Skills
Experience
At least 5 years in event production, experiential marketing or brand activation.
Workplace
The role is situated in New York City, New York, USA.
Explore jobs in the USA.
Benefits
Medical, dental, vision and disability insurance; 401(k); paid parental leave; commuter benefits; tuition assistance.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Events Lead», «Events Production Manager», «Experiential Marketing Manager», «Brand Activations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.