Tapestry General Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 19, 2026
About Tapestry
Coach is an American luxury fashion house known for leather goods, handbags and accessories. The brand is part of Tapestry, Inc., a global portfolio of lifestyle fashion houses. Coach blends heritage craftsmanship with contemporary design and emphasizes innovation, client service and career mobility across its global retail network.
Coach in Bicester, United Kingdom is hiring a General Manager to lead store operations, sales, clienteling and team development.
Role & Responsibilities
- Set, track and adjust sales and productivity targets informed by market trends and store performance.
- Forecast sales, plan payroll and align hiring to business needs and seasonal demand.
- Partner with district and corporate teams to implement operational processes and ensure effective product flow.
- Model and coach selling and service standards; lead floor selling and team selling initiatives.
- Develop and execute clienteling strategies to build long-term customer relationships and brand loyalty.
- Act as a trusted fashion advisor, sharing trends and styling recommendations with customers and staff.
- Recruit, onboard and retain top retail talent; evaluate performance and create individual development plans.
- Own daily store operations including scheduling, payroll, inventory control, HR administration and loss prevention.
- Maintain store presentation and visual standards; ensure compliance with POS and operational policies.
- Use retail systems and reporting tools to analyse performance and inform decision-making.
- Communicate professionally with peers, district leadership and corporate partners; uphold ethics and company standards.
Qualifications
- Minimum 3+ years’ experience as a Store Manager or General Manager in retail; luxury retail experience preferred.
- Proficient with Microsoft Word, Excel, PowerPoint and Outlook; prior experience with POS and retail systems.
- Proven track record in sales strategy, clienteling, team development and operational execution.
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
- Strong English language proficiency; a combination of education and relevant experience will be considered.
Skills
Experience
Minimum three years’ experience managing a retail store with responsibility for sales targets, staff leadership and daily operations; prior luxury retail management experience strongly preferred.
Education
No specific degree required; a combination of relevant education and progressive retail leadership experience will be considered.
Workplace
This position is based in Bicester, England, UK, within easy reach of London.
Benefits
Inclusive and innovative working environment; internal mobility and career progression; 1 paid volunteering day per year; learning & development via Ambassador Programme; regular social events; equity, inclusion & diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme.
Culture
Coach, as part of Tapestry, emphasises an inclusive, creative and performance-driven culture that values diversity and internal mobility. The workplace encourages direct feedback, entrepreneurial thinking and development of talent through structured programmes and employee resource groups.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Director», «Retail General Manager», «Boutique General Manager», «Retail Operations Manager», «Store Leadership Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.