- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 26, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks an E-Commerce Manager in Shanghai to lead JD campaign planning, platform partnership negotiations and daily store operations. The role is full-time.
Role & Responsibilities
- Adapt brand strategy to third-party marketing calendars and strengthen the customer brand experience in collaboration with Marketing, PR/CRM, Merchandising, Finance and Digital teams.
- Plan and execute JD campaigns in line with the business calendar and annual targets, including major shopping festivals such as 6.18 and 11.11.
- Analyze consumer insights and platform trends to identify growth opportunities on JD.
- Coordinate with JD.com and internal Commercial, Digital, Merchandising and Supply Chain teams to deliver key initiatives.
- Jointly manage daily JD store operations, including merchandising, promotions, content updates and store optimization, to support sales and customer experience.
- Negotiate with JD for digital campaigns, including IMC Campaigns, Magic Cube and Newness Launching.
- Build and maintain a strong working relationship with JD and support the execution of platform initiatives and resources.
Skills
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.