Tapestry Director of Marketing & Digital (ANZ)

Location
Employment Full-Time
Seniority Director
Department E-Commerce, Digital & Data Analytics
Industry Fashion, Apparel & Leather Goods
Posted Apr 11, 2026
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Tapestry seeks a Director of Marketing & Digital in Alexandria (Sydney), Australia to lead ANZ digital, CRM and performance marketing for its fashion brands.

Overview

Tapestry is a global house of contemporary lifestyle brands that includes Coach, Kate Spade New York and other fashion labels. As a multi-brand parent company, Tapestry emphasises brand-led creativity, commercial rigour and cross-brand collaboration, offering employees opportunities to contribute to distinct labels within a shared global structure.

Role & Responsibilities

  • Develop and execute the annual Marketing Activation Plan (MAP) for ANZ, balancing investment across digital, media, PR, CRM and brand channels to drive both awareness and commercial return.
  • Define and optimise upper- and lower-funnel strategies to improve brand equity, conversion and lifetime value.
  • Lead performance marketing across SEM, SEO, paid social, affiliates and retargeting to maximise acquisition efficiency and ROAS.
  • Own CRM strategy including lifecycle campaigns, personalization, segmentation and data-driven targeting to grow engagement and repeat purchase.
  • Manage and evolve the internal digital, marketing and CRM team structure and capabilities to meet evolving business objectives.
  • Run agency selection and tender processes, define scopes of work and manage agency relationships to secure best-in-class external partnerships.
  • Drive continuous campaign testing, KPI tracking and optimisation to improve campaign performance and reporting accuracy.
  • Assess and enhance the technical architecture that supports digital marketing and CRM operations; oversee vendor selection and governance to ensure scalability, security and compliance with global data standards.
  • Partner with Operations on logistics and fulfilment transition planning, developing risk-mitigated strategies that preserve service levels.
  • Ensure integration and data integrity across retail and marketing reporting systems, maintaining compliance with Tapestry’s global data governance requirements.

Qualifications

  • Minimum 10 years' experience in digital marketing strategy, CRM and performance marketing.
  • Proven experience leading regional or market-level marketing teams and managing agency relationships.
  • Demonstrable experience with SEM, SEO, paid social, affiliate and retargeting channels.
  • Experience working with development teams on technical architecture and marketing platform integrations.
  • Proven analytical capability: comfortable with KPI frameworks, reporting, testing methodologies and data-driven decision making.
  • Experience with vendor tender processes and vendor management.
  • Experience in logistics, warehouse transition or supply chain initiatives is highly desirable.
  • BA/BS degree or equivalent in marketing, business, finance, economics or supply chain.

Skills

CRM SEM SEO paid social affiliates retargeting lifecycle campaigns email marketing personalization campaign optimization KPI tracking data governance vendor management technical architecture

Experience

At least 10 years of progressively senior experience in digital marketing and CRM, including leadership of internal teams and agency partners. Demonstrated track record delivering omni-channel marketing programs, performance marketing, platform integrations and analytics-driven optimisation. Practical exposure to operations or fulfilment transition projects is an asset.

Education

BA/BS degree or equivalent in marketing, business, finance, economics or supply chain.

Workplace

This position is based in Alexandria, New South Wales, Australia, within easy reach of Sydney.

Culture

Tapestry fosters an inclusive, brand-centric culture that encourages creativity and entrepreneurial thinking within a collaborative global matrix. The organisation values professional development, cross-brand mobility and a pragmatic, results-oriented approach to marketing.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Marketing & Digital — ANZ», «Regional Digital Marketing Director», «Director, CRM & Digital Marketing», «Head of Digital Performance & Acquisition», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.