Tapestry Director of Digital Strategy
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Join Tapestry in New York as the Director of Digital Strategy. Lead innovative digital initiatives in a dynamic and inclusive environment within the luxury fashion industry.
Overview
Tapestry, a leading house of modern luxury accessories and lifestyle brands, is renowned for its commitment to innovation and creativity. As part of a global conglomerate, Tapestry offers a dynamic and inclusive work environment that fosters professional growth and development. The company is dedicated to sustainability and community engagement, making it a desirable employer in the luxury fashion industry.
Role & Responsibilities
- Develop and implement comprehensive digital strategies to enhance brand presence and engagement.
- Lead cross-functional teams to drive digital transformation initiatives.
- Analyze market trends and consumer insights to inform strategic decisions.
- Collaborate with marketing, sales, and product teams to align digital strategies with business objectives.
- Oversee digital marketing campaigns and evaluate their effectiveness.
- Manage digital budgets and allocate resources efficiently.
- Ensure the integration of digital platforms with overall brand strategy.
Qualifications
- Proven experience in digital strategy development and implementation.
- Strong leadership skills with the ability to manage cross-functional teams.
- Excellent analytical and problem-solving abilities.
- In-depth understanding of digital marketing and e-commerce trends.
- Experience in the luxury fashion industry is preferred.
Skills
Experience
A minimum of 8-10 years of experience in digital strategy or related fields, with a significant portion in a leadership role.
Education
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
Workplace
The role is situated in New York, New York, USA — conveniently close to New York City. There are currently 1.574 open positions in New York on Cerulean, with 28 added recently. Within New York, Cerulean currently features 1.706 open roles, including 37 recent additions. Across USA, Cerulean lists 3.587 open roles — 170 of them newly added.
Benefits
Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Culture
Tapestry prides itself on a culture of innovation, diversity, and inclusivity. The company encourages creativity and collaboration, providing employees with opportunities for personal and professional growth. Tapestry is committed to sustainability and social responsibility, creating a positive impact on communities and the environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.