Tapestry Director, North America eCommerce
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $150,000–200,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 19, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Kate Spade New York hiring Director, North America eCommerce in New York, NY. Lead $150K–$200K annual role driving digital commerce strategy across four websites.
Role & Responsibilities
- Own the day-to-day commercial performance of the North America ecommerce business across four websites, with accountability for delivering revenue, conversion, profitability, customer engagement, and key performance indicators
- Develop and execute seasonal and annual ecommerce strategies that support business objectives while identifying opportunities to accelerate growth and improve business performance
- Monitor daily, weekly, and monthly business trends, proactively identifying risks and opportunities and implementing action plans to achieve financial targets
- Lead weekly business recaps, executive reporting, and performance updates, providing actionable insights and recommendations to senior leadership
- Define and execute onsite merchandising, promotional, content, and customer journey strategies that optimize conversion and deliver a premium brand experience
- Oversee homepage strategy, navigation, category merchandising, search optimization, product discovery, promotional campaigns, and content placement across all North America ecommerce sites
- Partner with Creative and Marketing teams to develop compelling digital storytelling that supports brand priorities and commercial objectives
- Champion continuous improvements to the digital customer experience through data-driven optimization and customer feedback
- Serve as the primary ecommerce business partner across Merchandising, Buying & Planning, Marketing, CRM, Creative, Product, Technology, Analytics, Operations, and Customer Care
- Influence cross-functional priorities and align teams around seasonal launches, promotional strategies, inventory opportunities, customer initiatives, and business objectives
- Ensure flawless execution of all site launches, promotional events, and key commercial initiatives
- Establish and monitor KPIs that measure the health and performance of the North America ecommerce business
- Analyze customer behavior, business trends, competitive insights, and digital performance to develop actionable recommendations that improve revenue, conversion, engagement, and operational efficiency
- Lead the testing and optimization roadmap, partnering with Analytics, UX, and Product teams to validate enhancements and maximize business impact
- Partner with cross-functional teams to prioritize enhancements that improve customer experience, operational efficiency, and ecommerce performance
- Identify emerging digital trends, technologies, and competitive best practices that support long-term business growth
- Champion continuous innovation through experimentation, personalization, search optimization, AI-enabled capabilities, and evolving ecommerce best practices
- Build, coach, and develop a high-performing ecommerce team, providing mentorship, clear priorities, and opportunities for professional growth
- Foster a culture of collaboration, accountability, customer-centric thinking, and continuous improvement
- Establish team processes and operating rhythms that support efficient execution and scalable business growth
Qualifications
- 8+ years of progressive ecommerce leadership experience within retail, fashion, luxury, or consumer brands
- Demonstrated success managing a high-volume ecommerce business with accountability for commercial performance and financial results
- Deep expertise in ecommerce merchandising, digital customer experience, promotional strategy, analytics, and omnichannel retail
- Experience with Salesforce Commerce Cloud (Demandware), Google Analytics (GA4), content management systems, A/B testing platforms, and digital merchandising tools
- Proven ability to influence cross-functional stakeholders and lead complex initiatives within a matrixed organization
- Strong analytical, strategic thinking, and problem-solving skills with the ability to translate data into business actions
- Exceptional communication, presentation, and executive storytelling skills
- Experience leading, developing, and inspiring high-performing teams
- Bachelor's degree or equivalent combination of education and experience
Skills
Experience
8+ years of progressive ecommerce leadership experience within retail, fashion, luxury, or consumer brands, with demonstrated success managing high-volume ecommerce businesses and accountability for commercial performance and financial results.
Education
Bachelor's degree or equivalent combination of education and experience.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 150,000 to USD 200,000 per annum.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «eCommerce Director», «Senior Director of Online Commerce», «Digital Commerce Director», «eCommerce Business Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.