Tapestry Director, Digital Centre of Excellence — North Asia

Location
Seniority Director
Posted Apr 1, 2026
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Tapestry seeks a Director, Digital COE Lead in Hong Kong to lead digital strategy and operations across North Asia.

Overview

Tapestry, Inc. is a US-based house of modern luxury that owns Coach, Kate Spade and Stuart Weitzman. The group blends heritage craftsmanship with contemporary design and is investing strategically in digital transformation, omnichannel retail and market expansion across Asia-Pacific.

Role & Responsibilities

  • Define and execute the Digital Centre of Excellence (COE) strategy for North Asia, aligning regional initiatives with global digital roadmaps and brand priorities.
  • Lead a cross-functional COE team to establish best-practice frameworks for product management, UX, data, commerce platforms and marketing technology.
  • Partner with regional brand leaders, local markets and global stakeholders to translate strategy into scalable digital products and repeatable delivery patterns.
  • Govern technology and vendor selection processes; own vendor relationships, SLAs and budget oversight for COE-led programs.
  • Set KPIs, monitor performance (engagement, conversion, adoption) and drive continuous improvement through data-driven decision making.
  • Champion change management and capability building across commercial, merchandising and store teams to accelerate digital adoption.
  • Manage recruitment, development and retention of senior digital talent within the region and provide mentorship to COE leads.

Qualifications

  • Proven track record leading a digital COE, digital strategy or equivalent function across multiple markets in North Asia.
  • Extensive experience in luxury retail, fashion or premium lifestyle brands with deep understanding of omnichannel commerce.
  • Demonstrated ability to lead cross-functional teams and influence senior stakeholders across markets and corporate functions.
  • Strong commercial acumen with experience managing budgets, third‑party vendors and delivery performance.
  • Willingness to travel within the region to support market launches and stakeholder engagement.

Skills

Digital strategy Omnichannel commerce Product management (digital) Governance frameworks Vendor management Data-driven performance measurement Change management Stakeholder management Talent development and coaching

Experience

Senior leader with significant regional responsibility: typically 10+ years in digital roles with at least 5 years in leadership, including demonstrable experience across North Asia markets and with luxury or premium retail businesses.

Education

Bachelor's degree required; advanced degree (MBA or equivalent) preferred.

Workplace

This position is based in Hong Kong, Hong Kong, China. Cerulean lists 232 open roles in Hong Kong. The broader Hong Kong area accounts for 5 active listings on Cerulean. In China as a whole, Cerulean currently features 1.802 open positions, with 8 posted this week.

Culture

Tapestry cultivates a creative, collaborative environment that values craftsmanship, customer focus and entrepreneurial thinking. The organisation emphasises inclusive leadership and digital innovation to modernize luxury retail while preserving brand heritage.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Digital Centre of Excellence, North Asia», «Digital COE Director, North Asia», «Regional Director, Digital Strategy & COE — North Asia», «Lead, Digital Excellence Centre — North Asia», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.