Tapestry Director, Brand Marketing

Location
Seniority Director
Posted Apr 1, 2026
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Tapestry in New York is hiring a Director, Brand Marketing to lead global brand strategy and integrated campaigns.

Overview

Tapestry is a global house of modern luxury accessories and lifestyle brands, including Coach, Kate Spade and Stuart Weitzman. Headquartered in New York City, Tapestry operates across wholesale, retail and digital channels worldwide and is known for its emphasis on design, craftsmanship and elevated consumer experiences.

Role & Responsibilities

  • Define and execute brand strategy and positioning across global markets to strengthen long-term brand equity.
  • Lead development and delivery of integrated marketing campaigns (above- and below-the-line), ensuring cohesive storytelling across retail, digital, social and wholesale channels.
  • Oversee creative brief development and manage creative agencies and production partners to deliver advertising, content and retail visuals.
  • Translate consumer insights and market research into actionable marketing plans and product storytelling.
  • Collaborate with cross-functional partners — merchandising, e‑commerce, retail, PR, insights and legal — to align marketing initiatives with commercial and brand goals.
  • Establish KPI frameworks, measure campaign ROI and optimize media spend through performance analysis and attribution.
  • Manage department budget, agency relationships and timelines; ensure on‑brand execution and financial discipline.
  • Coach and develop marketing team members, fostering a high-performance, creative culture.

Qualifications

  • Proven experience leading brand marketing for a lifestyle, luxury or premium consumer brand, preferably at regional or global level.
  • Track record of developing integrated campaigns that drove brand equity and commercial results.
  • Strong leadership and stakeholder-management skills with experience managing agencies and cross-functional teams.
  • Demonstrable experience using consumer insights and analytics to inform strategy and measure impact.
  • Excellent written and verbal communication skills; ability to present strategic recommendations to senior leadership.

Skills

Brand strategy Integrated marketing planning Campaign development Agency management Consumer insights and market research Media planning and buying P&L and budget management Google Analytics Google Ads Facebook Ads Manager Adobe Creative Suite Salesforce Marketing Cloud Tableau Datorama

Experience

Typically requires 8+ years of progressive marketing experience with significant brand/consumer marketing responsibilities and at least several years in a senior or director-level role within fashion, luxury or premium consumer brands.

Education

Bachelor's degree in marketing, communications, business or related field; MBA or equivalent advanced degree preferred.

Workplace

The role is situated in New York, New York, USA. There are currently 1.573 open positions in New York on Cerulean, with 15 added recently. Within New York, Cerulean currently features 1.705 open roles, including 22 recent additions. Across USA, Cerulean lists 3.565 open roles — 77 of them newly added.

Culture

Tapestry cultivates a creative, design-forward workplace that values storytelling, collaboration and craftsmanship. The environment is fast-paced and consumer-centric, with a focus on cross-disciplinary teamwork between brand, product and commercial functions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Brand Strategy», «Head of Brand Marketing», «Director, Global Brand», «Brand Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.