Tapestry Digital Marketing Analytics Manager

About Tapestry

Kate Spade New York is a global lifestyle brand designing handbags, ready-to-wear, jewelry, footwear and home décor with a bold, optimistic aesthetic. As a member of the Tapestry portfolio, the brand operates within a family of global fashion houses and benefits from shared capabilities across product, data, and retail while maintaining a distinctive creative identity.

Role & Responsibilities

• Monitor and analyze performance metrics across owned, earned and paid digital channels (paid search, display, paid social, email) to inform media and creative decisions.
• Aggregate data from multiple stakeholders, agencies and vendors; produce clear, executive-ready reporting and dashboards to communicate performance and opportunity.
• Build and maintain dashboards and reporting tools in platforms such as Google Analytics/GA4 and Tableau; ensure consistency of definitions and metrics.
• Apply predictive modeling and machine learning techniques to forecast channel and campaign outcomes, and drive annual, quarterly, monthly and daily forecasting.
• Partner with cross-functional teams and agency partners to translate analytical findings into media activation recommendations, including spend allocation and channel optimization.
• Design, support and evaluate test-and-learn programs across paid and owned channels; extract actionable insights and prioritize follow-up actions.
• Maintain data integrity, ensure compliance with privacy regulations, and liaise with IT, Tapestry Data Labs, COE and agency partners to resolve inconsistencies.
• Serve as a subject-matter expert in marketing measurement science (MMM + MTA unified-model measurement) and media KPIs.
• Manage vendor and agency relationships to ensure campaign effectiveness and coordinate with finance and operations to manage budgets and efficient spend.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
• Minimum of 5 years’ experience working with marketing data, applied statistics and data mining.
• Proficiency with Google Analytics (including GA4), Adobe Analytics, SQL, Excel, and data visualization tools (e.g., Tableau).
• Demonstrated experience with marketing measurement methodologies such as MMM and MTA and applying predictive modeling or machine learning to marketing problems.
• Experience in a direct-to-consumer environment with multi-channel distribution and a strong working knowledge of paid search, social, email and SEO.
• Proven ability to work independently with minimal direction, influence senior stakeholders, and translate complex analyses into clear, actionable recommendations.
• Excellent communication and data visualization skills, with a track record of presenting insights to senior leadership.

Skills

Experience

At least 5 years of progressively responsible experience in marketing analytics, applied statistics, or data science within a direct-to-consumer or multi-channel marketing environment, including hands-on work with marketing measurement and forecasting.

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics or a related discipline.

Workplace

Compensation

The base compensation for this position ranges from USD 92,000 to USD 115,000 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(K), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance

Culture

Kate Spade operates with an upbeat, creative spirit and the collaborative resources of the Tapestry house of brands. The workplace emphasizes inclusivity, customer focus and a bias for experimentation, while encouraging employees to be candid, creative and results-oriented.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.