Tapestry Copywriter
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $72,000–77,500/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 3, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Kate Spade New York Copywriter – $72K–$77.5K, New York. Create compelling brand copy across email, social, and digital channels.
Role & Responsibilities
- Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels
- Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging
- Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging
- Develop and optimize copy through testing, personalization, and performance insights
- Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice
- Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives
- Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences
- Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications
- Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns
Qualifications
- Demonstrated ability to write clear, compelling, on-brand copy
- Proficiency in CRM copy and customer communications
- Strong understanding of fashion and lifestyle marketing
- Experience with A/B testing and copy optimization
- Ability to maintain brand voice while adapting messaging across segments
Skills
Experience
Experience in copywriting, content marketing, or customer communications, preferably within the luxury, fashion, or lifestyle sector. Demonstrated ability to create copy for multiple channels and audiences is essential.
Education
Bachelor's degree in English, Communications, Marketing, Journalism, or a related field preferred.
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 72,000 to USD 77,500 per annum.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Content Strategist», «Brand Copywriter», «Marketing Communications Writer», «Editorial Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.