Tapestry Communications Associate Manager

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Support management of external public relations and VIP agency partners.
• Develop press materials, including lookbooks, collection product decks, and pitching collateral.
• Identify and develop storytelling angles for culturally relevant outlets to build fashion credibility with target audiences.
• Support the development and execution of communications-led events, including guest lists, event assets, and results recaps.
• Partner cross-functionally on creative briefs and global requests.
• Identify and vet new VIP talent partners who reflect brand values and reach target audiences.
• Recommend seasonal product priorities for VIP dressing opportunities.
• Lead product orders for press, VIP, and influencer dressing requests.
• Handle administrative tasks, including research and data needs, scheduling, department organization, and meeting notes.
• Support external PR agencies with day-to-day sample, image, credit, and copy requests.
• Manage and communicate PR sample calendar needs and priorities with cross-functional teams.
• Lead seasonal sample ordering for Domestic PR and VIP, and collect and track seasonal sample orders from Global teams.
• Maintain and organize Communications team product samples and sample inventory and lifecycle.
• Oversee gifting initiatives for Communications, including product inventory, allocation, packaging, and coordination with cross-functional and agency partners.
• Liaise with Global Marketing and PR teams to gather press clips and create, file, and maintain archives.
• Maintain global VIP records and archives.
• Lead global reporting, including weekly recaps, quarterly reports, and project-specific recaps; coordinate with global teams to track press wins and meet reporting deadlines.
• Coordinate product gifting, sample pulling, shipping, and tracking with influencers and content creators.
• Analyze creators, make recommendations, and source benchmarks.
• Co-manage the Communications team budget and process and track invoices.
• Manage administrative work with finance and legal teams, including contracts, invoices, reports, and budget tracking.

Qualifications

• College degree.
• 3–5 years of relevant experience in Communications, PR, or Marketing, in-house and/or agency.
• A strong understanding of the evolving fashion and retail industry, emerging trends, and drivers of cultural conversations among target audiences.
• Sharp instinct for the evolving fashion, social, and digital landscape.
• Strong written and verbal communication and cross-team collaboration skills.
• Excellent judgment, problem-solving ability, attention to detail, and organization in a fast-paced environment.
• Strong interpersonal skills and proactive contribution to team brainstorms and department initiatives.
• Ability to work collaboratively with cross-functional teams and contribute to group discussions.
• Proficiency in Microsoft Office Suite, Launchmetrics, Traackr, and Sprinklr.
• Creative thinking and enthusiasm for bringing forward new ideas.

Skills

Experience

3–5 years of relevant work experience in Communications, PR, or Marketing (in-house and/or agency).

Education

College degree.

Workplace

Compensation

The base compensation for this position ranges from USD 70,000 to USD 85,500 per annum.

Benefits

Medical, dental, and vision insurance; 401(k); paid paternity and maternity leave; commuter benefits; disability insurance; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.