- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 9, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Tapestry is hiring a full-time Brand Ambassador for Selfridges in London on a permanent contract, working 40 hours per week and reporting to the Senior Regional Brand Ambassador. The role combines customer service, clienteling, events, sales and performance analysis, visual merchandising, product operations and coordination of shopfloor coverage.
Role & Responsibilities
- Deliver an elevated customer experience using brand training, tools and resources to uphold exceptional service standards.
- Develop clienteling strategies and in-store event ideas, and support and co-host activations that drive engagement and sales.
- Build partnerships with local retail teams to understand customer profiles and emerging opportunities; attend brand events to deepen market knowledge and align with business priorities.
- Track and analyse store performance against targets, present actionable plans to the Senior Regional Brand Ambassador when needed, and monitor trade results against expectations.
- Identify growth opportunities by observing in-store activity, including new activations, local events and omnichannel engagement strategies.
- Build relationships with department store management to improve brand visibility and customer loyalty.
- Execute visual merchandising guidelines, ensuring new-season collections are prominently displayed and aligned with delivery schedules.
- Apply visual merchandising guidelines during markdown periods, maintaining regional visual standards and a cohesive brand presentation.
- Maintain a strong relationship with the Regional Visual Merchandising Manager and share regular visual updates.
- Manage product deliveries and replenishment; keep back-of-house areas clean, organised and well-maintained; escalate operational concerns to the Senior Regional Brand Ambassador.
- Complete trade reports promptly and communicate key product insights and callouts clearly and efficiently to the Senior Regional Brand Ambassador and Wholesale Sales team.
- Work with the Senior Regional Brand Ambassador to coordinate shopfloor coverage and optimal staffing levels in support of business needs and customer experience.
Qualifications
- At least two years of experience in a retail environment.
- Available to work varied hours as required, including evenings, weekends and bank holidays.
- Familiarity with department store operations, including customer service, merchandising and sales strategies.
- Strong communication, organisational and analytical skills.
- Knowledge of current industry trends and the ability to apply insights to improve business outcomes.
- Self-motivated, proactive approach to business development.
- Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals.
Skills
Experience
Minimum of two years’ experience in a retail environment.
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Benefits
28 days’ holiday; Annual Incentive Plan (company performance bonus); multi-brand discount of up to 50% off Coach and Kate Spade New York; Health Cash Plan; free 24/7 family-building, fertility and menopause support through Maven; Employee Assistance Program; employer pension contribution; gym and fitness product discounts; one paid volunteering day per year and opportunities to volunteer on global projects; learning and development and career progression opportunities; Equity, Inclusion and Diversity initiatives, including employee resource groups and a regional inclusion council.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.