Tapestry Brand Ambassador
- Employment
- Contract
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 10, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Tapestry seeks a part-time Brand Ambassador for Selfridges Oxford Street, London. Drive brand visibility and sales for Coach and Kate Spade New York.
Role & Responsibilities
- Deliver seamless, elevated customer experiences by leveraging brand training, tools, and resources to uphold exceptional service standards
- Develop and execute clienteling strategies and in-store event ideas; support and co-host activations to drive engagement and sales
- Build strategic partnerships with local retail teams to identify customer insights and emerging growth opportunities; attend brand events to deepen market knowledge
- Track and analyse store performance against targets and present actionable improvement plans to the Senior Regional Brand Ambassador; monitor trade results regularly
- Identify growth opportunities through in-store observation, including new activations, local events, and omni-channel engagement strategies
- Cultivate and maintain strong relationships with department store management to enhance brand visibility and customer loyalty
- Execute visual merchandising guidelines to ensure new season collections are prominently displayed and aligned with delivery schedules
- Apply visual merchandising standards during markdown periods to maintain consistency with regional brand presentation
- Establish and maintain regular communication with the Regional Visual Merchandising Manager through visual updates and collaborative planning
- Manage product deliveries, replenishment, and back-of-house organization; escalate operational concerns to the Senior Regional Brand Ambassador
- Complete trade reports promptly with clear communication of product insights and key callouts to leadership and the Wholesale Sales team
- Coordinate effective shopfloor coverage with the Senior Regional Brand Ambassador to ensure optimal staffing levels and customer service delivery
Qualifications
- Minimum two years' retail environment experience
- Demonstrated familiarity with department store operations, including customer service, merchandising, and sales strategies
- Strong communication, organisational, and analytical skills
- Knowledge of current industry trends and ability to translate insights into business outcomes
- Self-motivated and proactive approach to business development
- Collaborative team player with commitment to positive team culture and shared goal achievement
- Availability to work varied hours as required, including evenings, weekends, and bank holidays
Skills
Experience
Minimum two years' professional experience in a retail environment with demonstrated expertise in customer service, merchandising, and sales strategies within a department store or luxury retail context.
Education
No formal educational requirements specified; however, strong foundational knowledge of retail operations and consumer engagement is essential.
Workplace
The successful candidate will be located in London, England, UK.
Benefits
28 days annual holiday, multi-brand discount up to 50% on Coach and Kate Spade New York, Health Cash Plan, 24/7 family building and fertility support with Maven, Employee Assistance Program, employer pension contribution, gym and fitness products discount, one paid volunteering day per year, learning and development and career progression opportunities, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Representative», «Wholesale Brand Specialist», «Department Store Brand Lead», «Brand Activation Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.