Tapestry Associate Manager, Paid Influencer Marketing

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Partner with North America Influencer, Global Influencer, and Media teams to identify creator content suited to paid amplification.
• Lead recommendations for boosting, whitelisting, and scaling creator assets across paid social channels.
• Work with media partners to incorporate influencer content into media plans, audience strategies, testing frameworks, and optimization efforts.
• Maintain paid creator-content best practices, including platform specifications, rights management, usage terms, and performance measurement.
• Monitor campaign performance and recommend content optimizations and future investment decisions.
• Act as the day-to-day liaison between influencer and media teams, aligning campaign planning and execution.
• Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines for media launches.
• Partner with Global Influencer teams to identify scalable content opportunities for the North America market.
• Partner with the Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
• Partner with the Paid Social team to identify top-performing organic content for paid boosting.
• Support integrated campaign planning to align creator content with broader media, brand, and business objectives.
• Identify creators and content trends that resonate with key audiences and support brand growth objectives.
• Assist in developing influencer briefs optimized for organic engagement and paid media performance.
• Track creator performance and maintain reporting dashboards to inform future creator selection and investment strategies.
• Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
• Analyze paid and organic creator-content performance across reach, engagement, video completion rates, traffic, and conversion metrics.
• Develop post-campaign recaps covering content learnings, creative best practices, and recommendations for future scaling opportunities.
• Use audience and performance insights to inform creator strategy and content development.

Qualifications

• Social media experience, with strong knowledge of platform best practices and content trends.
• Demonstrated program management experience, including budget tracking, reporting, and process development.
• Passion for building innovative storytelling with influencers and authentic brand communities.
• Strong initiative and a hands-on, get-it-done mentality, with the ability to work urgently in a fast-paced environment.
• Comfort with ambiguity and the ability to shift priorities while managing multiple projects and deadlines.
• Highly collaborative, with demonstrated success working cross-functionally and across levels.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Excellent organizational skills and attention to detail, particularly in financial and reporting accuracy.
• Creative and innovative thinking, with a strong desire to learn and grow.
• High proficiency in PowerPoint, Excel, Word, and Microsoft Office.
• Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
• Experience working across influencer, social, and media teams in a highly collaborative environment.
• Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
• Strong analytical skills and the ability to connect content performance to business outcomes.
• Exceptional project management and stakeholder management capabilities.

Skills

Experience

2+ years in influencer marketing, social media, paid social, or media planning.

Benefits

Medical, dental, vision, and disability insurance; 401(k); paid paternity and maternity leave; commuter benefits; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.