Tapestry Associate Manager, Community

About Tapestry

Coach is a global fashion house headquartered in New York and part of the Tapestry portfolio. Renowned for leather goods and contemporary accessories, the brand balances heritage craftsmanship with modern design and a growing focus on circularity and purpose-driven initiatives.

Role & Responsibilities

• Support the execution and evolution of Coachtopia’s global community and creator strategy, ensuring talent and partners authentically reflect the brand ethos.
• Manage day-to-day execution of creator and community initiatives — identification, outreach, briefing, launch, deliverable tracking, and recap.
• Build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and drive authentic engagement.
• Identify and cultivate partnerships with individuals and communities across sustainability, culture, fashion, and adjacent spaces aligned to Coachtopia values.
• Serve as the primary day-to-day contact for influencer/creator agency partners and support talent contracting and deliverable compliance with Legal.
• Partner cross-functionally with Global Influencer, Global Social, PR, Creative, Customer Experience, Buying and channel owners to align talent briefs with seasonal messaging and product priorities.
• Support the execution of IRL and digital community engagements tied to launches, collaborations and cultural moments; monitor audience sentiment to inform future activations.
• Own reporting on key community and creator metrics, track KPIs for community health and campaign performance, and produce post-campaign recaps with actionable insights.
• Maintain the master Coachtopia community list, manage budgets and timelines, and ensure accurate partnership documentation.

Qualifications

• BA/BS degree or equivalent combination of education and experience.
• Proven experience in community marketing, influencer marketing, creator partnerships, talent relations, or closely related disciplines.
• Demonstrated ability to manage end-to-end creator programs, including outreach, briefing, contracting, and performance recaps.
• Strong organizational skills with experience managing budgets, timelines, and partnership documentation.
• Excellent interpersonal, communication, and relationship-building skills; ability to work collaboratively across functions and levels.
• Highly adaptable, action-oriented, comfortable with ambiguity and fast-paced, entrepreneurial environments.

Skills

Experience

Relevant experience executing community, influencer, or creator partnership programs — including talent identification, agency coordination, contract management, campaign execution and post-campaign measurement. Prior exposure to sustainability- or purpose-driven communities is a plus.

Education

BA or BS degree; equivalent combination of work experience and education will be considered.

Workplace

Compensation

The base compensation for this position ranges from USD 75,000 to USD 85,000 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance

Culture

Coach blends New York creativity with a heritage of craftsmanship and an evolving commitment to inclusivity and circularity. The workplace values collaboration, initiative and cultural fluency, with cross-functional teams driving brand storytelling and purpose-led innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.