Tapestry Associate, Lifecycle Email Execution

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Receive lifecycle design and marketing briefs, interpret audience signals and content direction, and develop creative and content briefs for the creative partner
• Coordinate cross-functional review with buying, marketing, and creative teams to move campaigns from brief to final approved execution
• Own triggered programs for the assigned line of business, including developing triggered content briefs, coordinating builds, monitoring program health, and escalating anomalies
• Review creative builds against brief and quality assurance sends in Cordial for accuracy, links, audience targeting, and rendering across devices
• Execute straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope
• Conduct weekly post-send performance analysis for assigned line of business, surfacing content and creative performance signals to management
• Move work from brief to deployment in partnership with internal stakeholders and external creative partners

Qualifications

• 3 or more years of experience in email and/or SMS marketing with hands-on briefing and project management
• Proficiency with email service platforms (Cordial or comparable ESP) including QA and basic content editing
• Strong cross-functional communication and stakeholder coordination skills
• Demonstrated ability to read and apply audience insights to content decisions
• Excellent QA discipline and meticulous attention to detail
• Experience briefing creative or production teams
• Familiarity with triggered or lifecycle marketing programs
• Background in promotional or outlet retail marketing environments

Skills

Experience

3 or more years of hands-on email and SMS marketing execution with demonstrated experience managing triggered and lifecycle programs; proven ability to manage multiple concurrent campaigns in fast-paced environments; experience coordinating across creative, buying, and merchandising functions in a retail or luxury goods context preferred.

Education

Bachelor's degree or equivalent professional experience in marketing, communications, or related field.

Workplace

Compensation

The base compensation for this position ranges from USD 70,000 to USD 90,640 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.