Tapestry Associate, Brand Media
- Employment
- Full-Time
- Seniority
- Junior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 2, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach Associate, Brand Media role in Greater London. Manage paid media strategy across EMEAI, executing campaigns and optimising performance.
Role & Responsibilities
- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations
- Own end-to-end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards
- Manage creative asset delivery and trafficking across platforms, coordinating with Global Creative, Brand Marketing teams, agencies, and media partners
- Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines
- Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms
- Translate performance data into insights and present clear recommendations to senior stakeholders
- Support Brand Lift Studies, platform measurement, and ongoing test-and-learn frameworks
- Manage pacing, budget accuracy, invoice tracking, and PO processes across markets
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives
- Build strong working relationships with Global Media, Analytics, Marketing and Creative teams
- Partner with media agencies and hold partners accountable for delivery, optimisation, and reporting quality
- Proactively research new platforms, channels and trends to share with the Senior Media Manager for consideration in future campaigns
Qualifications
- 2–4 years' experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments
- Hands-on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels
- Experience working across multiple markets or regions
- Confident interpreting performance data and translating insights into actionable recommendations
- Highly organised with strong commercial acumen and a proactive, ownership-driven mindset
- Proven ability to work independently and manage priorities effectively within a fast-paced, matrixed environment
- Right to work in the UK (no visa sponsorship available)
Skills
Experience
2–4 years in paid media, media planning, or digital marketing within retail, fashion, or beauty environments. Experience working across multiple markets or regions is essential. The candidate should demonstrate hands-on expertise with major advertising platforms and the ability to manage complex regional campaigns independently.
Education
Not specified; a tertiary qualification in marketing, business, communications, or related discipline is implied but not explicitly required.
Workplace
This position is based in London, England, UK.
Benefits
Hybrid working (3 days in office, 2 days remote); Flex Fridays (option to finish early); 1 paid volunteering day per year; learning and development opportunities; internal mobility and career progression; regular social events (seasonal and cultural); equity, inclusion and diversity initiatives including employee resource groups; 25 days annual holiday plus bank holidays; annual incentive plan (company performance bonus); multi-brand discount up to 50% off Coach and Kate Spade; private healthcare with health assessment (Bupa); Bupa rewards (financial wellbeing support and wellness discounts); private dental cover; free 24/7 family building, fertility and menopause support (Maven); eyecare vouchers; employee assistance program; employer pension contribution; gym discount; interest-free season ticket loan; cycle to work scheme.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Media Coordinator», «Media Planning Associate», «Paid Media Associate», «Digital Media Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.