Tapestry Assistant Manager, Retail Strategy & Planning
- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 18, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks an Assistant Manager for Retail Strategy & Planning in Seoul to lead customer engagement programs and CRM transitions.
Role & Responsibilities
- Support the day-to-day operation and optimization of Coach Korea's customer engagement programs to ensure seamless customer experience
- Lead and coordinate the transition from the current clienteling ecosystem to a future customer journey framework, aligned with business priorities and global strategy
- Collaborate closely with cross-functional teams including Retail, E-commerce, Marketing, Customer Service, Finance, and IT to deliver customer-focused initiatives
- Gather business requirements, define operational processes, and support User Acceptance Testing (UAT) for CRM and customer-related system enhancements
- Monitor customer program performance, analyze customer behavior and engagement metrics, and provide actionable recommendations to drive customer acquisition, retention, and lifetime value
- Prepare regular business reports, presentations, and performance analyses to support management decision-making
- Manage monthly customer data distribution and reporting to store teams, ensuring data accuracy and timely delivery
- Support ongoing enhancements to customer engagement tools, processes, and reporting capabilities
Qualifications
- Bachelor's degree
- 5–7 years of relevant experience in CRM, Client Development, Customer Engagement, or related fields
- Proficiency in English and Korean, both written and verbal
- Experience with visualization tools such as Microsoft Power BI or Tableau
- Strong experience with CRM platforms, Microsoft Office Suite, and reporting/analytics tools
- Hands-on experience working with structured and unstructured datasets
- Experience working with IT teams, business requirement gathering, UAT, and project implementation
Skills
Experience
5–7 years of relevant experience in CRM, Client Development, Customer Engagement, or related fields. Experience managing multi-functional projects and coordinating with both business and IT teams is essential. Preferred experience includes system implementation, process transformation, or digital customer initiatives.
Education
Bachelor's degree
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Strategy Coordinator», «Customer Engagement Operations Manager», «Retail Planning Specialist», «CRM Program Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.