Tapestry Assistant Manager, Marketing Insights & Analytics

Overview

Tapestry is a New York–based house of modern luxury accessories and lifestyle brands, encompassing globally recognised labels such as Coach, Kate Spade and Stuart Weitzman. As an employer, Tapestry operates a matrixed retail and wholesale ecosystem with global marketing, digital and product teams, and emphasises creativity, brand craftsmanship, diversity and professional development across its corporate and retail operations.

Role & Responsibilities

• Design, implement and maintain marketing measurement frameworks to evaluate campaign performance across channels (digital, CRM, retail and wholesale).
• Develop and deliver actionable insights and reports for brand and regional marketing teams, translating complex data into strategic recommendations.
• Build and manage dashboards and automated reporting (executive and operational) to track KPIs such as CAC, LTV, ROAS, retention and cohort performance.
• Lead ad-hoc analyses including A/B testing, attribution modelling, customer segmentation and lifetime value modelling to inform media allocation and creative optimisation.
• Collaborate cross-functionally with e‑commerce, CRM, media, product and finance teams to align on data definitions, tagging strategy and measurement priorities.
• Manage relationships with external analytics vendors and data providers and oversee implementation of tracking (tagging, GA4/Adobe) where required.
• Coach and mentor junior analysts; review analytical approaches and ensure methodological rigor and reproducibility.
• Ensure data quality and governance by implementing validation checks, documenting processes and maintaining a single source of truth for marketing metrics.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Business or a related quantitative discipline; master’s degree preferred.
• Proven experience designing measurement frameworks and translating analytics into commercial recommendations for marketing stakeholders.
• Strong ability to communicate complex quantitative findings to non‑technical senior stakeholders and to influence marketing strategy.
• Demonstrated experience working within retail, luxury or consumer goods environments is highly desirable.
• Track record of managing or mentoring junior analysts and coordinating cross‑functional analytics projects.

Skills

Experience

Approximately 3–5 years of progressive experience in marketing analytics, consumer insights or marketing measurement, with demonstrable work in campaign measurement, attribution and dashboarding. Experience within retail, e‑commerce or luxury brands is strongly preferred.

Education

Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Business or related field; advanced degree preferred.

Workplace

Culture

Tapestry’s culture blends commercial rigour with creative expression across a portfolio of heritage and contemporary brands. Teams operate collaboratively in a fast‑paced, brand‑led environment that prizes craftsmanship, inclusivity and career development.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.