Tapestry Assistant Manager, Customer Relationship Management
- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 29, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks Assistant Manager, CRM in Seoul to lead customer engagement strategies within the luxury fashion house and Tapestry portfolio.
Role & Responsibilities
- Develop and execute CRM strategies aligned with Coach's brand values and global customer engagement objectives
- Manage and optimize customer relationship management platforms, databases, and systems to enhance customer experience
- Collaborate with retail, merchandising, and marketing teams to implement coordinated customer loyalty and engagement programs
- Analyze customer data and insights to identify opportunities for personalization and improved customer lifetime value
- Support the design and deployment of customer communications, including email campaigns, personalized offers, and customer service protocols
- Monitor CRM performance metrics and key performance indicators, reporting insights to senior management
- Train and support retail teams on CRM best practices and customer relationship protocols
- Ensure compliance with customer data privacy regulations and Tapestry's data governance standards
Qualifications
- Demonstrated experience in customer relationship management, customer data analysis, or similar customer-focused role
- Proficiency with CRM platforms and customer engagement software (e.g., Salesforce, Adobe Experience Cloud, or equivalent)
- Strong analytical skills with ability to interpret customer data and translate insights into actionable strategies
- Excellent written and verbal communication skills in English and Korean
- Ability to manage multiple projects and stakeholders in a matrix organization
- Understanding of luxury retail, fashion, or consumer brand environments preferred
Skills
Experience
3–5 years of progressively responsible experience in customer relationship management, customer engagement, or related customer analytics roles, preferably within luxury retail, fashion, or consumer brands.
Education
Bachelor's degree in Business Administration, Marketing, Communications, or related field; equivalent professional experience may be considered.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Specialist Manager», «Assistant Manager, Clienteling», «CRM Coordinator Manager», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.