Tapestry Assistant Manager, Brand Marketing
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 1, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks an Assistant Manager, Brand Marketing in Tokyo to drive local marketing strategy and execution while maintaining global brand alignment.
Role & Responsibilities
- Contribute to the development of Japan-specific marketing strategy that aligns with global Coach brand priorities while reflecting the local consumer and market landscape
- Provide brand guidance and monitor execution across all functions to ensure consistent delivery of plans in accordance with strategic direction
- Support the development of campaign and communication strategies for Japan, understanding the global concept and leading cross-functional implementation
- Lead the development of locally relevant creative assets for social and e-commerce platforms, working with agencies to build emotional connections and drive conversion through audience insights and platform-specific creative approaches
- Manage and optimize owned social media platforms using global and local assets to maximize reach and engagement with the Japanese audience
- Serve as liaison between global marketing teams and Japan-based functions to develop localized strategies while maintaining alignment with global brand positioning
- Orchestrate campaign implementation by briefing marketing functions, consolidating execution plans, and coordinating with stakeholders to achieve campaign KPIs
- Monitor campaign performance in collaboration with marketing analytics and media teams, proposing in-campaign optimizations from a branding and communication perspective
- Manage assigned budget allocation in accordance with organizational guidelines
Qualifications
- Minimum 3+ years of local marketing experience in the Japan market
- Proven experience in local marketing within international companies
- Demonstrated experience developing local communication and social media creative assets
- Knowledge of basic media planning and influencer activity
- Strong strategic and consumer-centric mindset
- Fact-based decision-making capability with purposeful flexibility
- Solid leadership skills with strong ownership and action-oriented approach
- Collaborative team player who fosters partnerships within and outside the marketing department
- Fluent native Japanese and business-level English
- Experience working in multinational, fast-paced matrix organizations with diverse international counterparts
- Growth mindset with self-starter and proactive disposition
Skills
Experience
3+ years of experience in local marketing focused on the Japan market, including demonstrated success developing and executing local communication strategies and social media creative assets within international organizations. Experience in FMCG industries and owned social media management is preferred. Applicants should demonstrate proficiency in fast-paced, matrix-based multinational environments with exposure to diverse international teams.
Education
Bachelor's degree or equivalent professional qualification in Marketing, Communications, Business Administration, or a related field is preferred.
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Coordinator», «Brand Marketing Executive», «Marketing Specialist», «Junior Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.