Tapestry Assistant eCommerce Manager

About Tapestry

Coach is a global fashion house rooted in New York and recognised for leather goods and accessible luxury. The brand is part of Tapestry, a global portfolio of consumer luxury houses that emphasises creativity, inclusivity and cross‑brand collaboration. Tapestry brands provide international career paths and place strong emphasis on brand-building, customer experience and professional development.

Role & Responsibilities

• Own and grow Coach’s external marketplace presence across platforms such as LotteON, SSG, Hmall and Naver Shopping, optimising assortment, pricing, promotions and content by channel.
• Develop and maintain an integrated multi‑channel promotion calendar for launches, seasonal campaigns and special events, ensuring coordination across merchandising, CRM, media, logistics and customer service.
• Negotiate business terms with marketplace MDs and platform stakeholders to secure visibility, joint marketing opportunities and branded experiences that drive revenue without excessive discounting.
• Establish and manage strategic partnerships that enhance brand equity and deliver incremental, sustainable revenue.
• Oversee external agencies and third‑party operators to ensure SLA compliance, process standardisation, quality control and continuous efficiency improvements.
• Operate and maintain KPI dashboards to monitor sales, traffic, conversion and exposure metrics; perform post‑campaign analysis and iterate on channel strategies.
• Ensure brand governance across marketplace listings by enforcing content quality, pricing policies and a consistent customer experience while mitigating operational risks.

Qualifications

• Minimum of 5 years' professional experience in eCommerce with demonstrable responsibility for marketplace channels.
• Proven track record managing four or more marketplace platforms.
• Experience coordinating and executing simultaneous promotion calendars across multiple channels.
• Strong negotiation and stakeholder management skills with platform partners and MDs.
• Experience managing agencies with focus on SLA compliance, quality assurance and operational optimisation.
• Data-driven decision-making capabilities, including advanced Excel and use of BI tools for funnel and performance analysis.
• Preferred: experience in fashion, retail or luxury categories and a proven ability to develop brand-building partnerships beyond discounting.
• Preferred: business-level English for global collaboration.

Skills

Experience

Minimum five years in eCommerce, with hands-on management of multiple marketplace channels and experience leading cross‑functional programs and agency partners.

Education

Bachelor's degree in Business, Marketing, eCommerce, Retail Management or a related field preferred.

Workplace

Culture

Coach operates within the Tapestry family and combines a creative, inclusive brand ethos with commercial rigor. The workplace values individual expression, collaborative problem-solving and professional growth across global teams. Employees are expected to balance brand stewardship with performance orientation and cross‑functional partnership.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.