TAG Heuer Social Media Manager

Closed The candidacy window for this position at TAG Heuer has closed.

While this position is no longer receiving submissions as of July 31, 2026, we invite you to explore further opportunities at TAG Heuer or browse all open roles.

Continue Your Search

We invite you to review more currently available roles:

Location
SignyVaudSwitzerland
Employment
Contract
Seniority
Senior
Department
E-Commerce, Digital & Data Analytics
Industry
Fine Watches & Horology
Posted
Jul 28, 2026

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

TAG Heuer seeks a Social Media Manager for a 6-month maternity cover position in Signy, Switzerland—lead social media strategy and manage a creative team.

Role & Responsibilities

  • Manage the Social Media team composed of one internal team member and two external freelancers, ensuring clear prioritization, workload management, and delivery of all social media initiatives
  • Oversee the global social media strategy across all platforms and maintain strategic social media documents, guidelines, and planning tools
  • Ensure consistency of brand positioning, editorial direction, and tone of voice across all social channels and provide strategic recommendations to internal stakeholders
  • Lead social media orchestration for all product launches, campaigns, and key brand moments, developing and overseeing launch calendars and content plans
  • Act as the main social media point of contact between Social Media, Go-to-Market, PR, Sponsoring & Ambassadors, and other key departments
  • Brief, review, and approve all social media copy across platforms; validate Instagram Stories and key social media assets before publication
  • Review and approve weekend sponsoring coverage and race-related Instagram Stories, ensuring consistency and quality of all published content
  • Supervise content production and provide feedback to internal teams and freelancers; own the editorial direction and tone of voice across all social media channels
  • Monitor channel performance, review reporting, and provide actionable recommendations to improve results and ensure social media activities contribute to brand and business objectives

Qualifications

  • Proven international Social Media professional background, ideally in luxury and watchmaking industry
  • Fluent in English (written and spoken); proficient French is a significant asset
  • Highly organized and rigorous in execution and planning
  • Demonstrated flexibility and ability to handle significant workload
  • Collaborative and creative mindset with a solution-oriented approach
  • Confirmed experience in team management
  • Keen interest in environmental issues related to Green IT and willingness to implement associated best practices

Skills

Social media strategy and platform management Team leadership and personnel management Content planning and editorial oversight Campaign orchestration and launch management Cross-functional stakeholder coordination Digital analytics and performance reporting Brand messaging and tone-of-voice consistency Instagram Stories and visual content supervision

Experience

Minimum 5 years of international social media experience in professional capacity, ideally within the luxury goods or watchmaking sectors.

Workplace

The role is situated in Signy, Vaud, Switzerland — conveniently close to Lausanne.

Benefits

Flexible working hours, remote work options, and part-time arrangements depending on role requirements; minimum 5 weeks' vacation plus additional bridge days off and extra leave during company closure between Christmas and New Year's Day; sabbatical leave up to 6 months with continued pension coverage; attractive monthly contribution toward health insurance and competitive pension and benefits plans; financial contribution toward public transportation passes and meal expenses; tailor-made onboarding program; career and development opportunities within the LVMH Group including internal training, mentoring, and international mobility; exclusive discounts on selected TAG Heuer and LVMH products.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Community Manager», «Social Media Lead», «Digital Communications Manager», «Social Content Strategist», «Digital Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.