TAG Heuer Social Media Manager
- Location
- SignyVaudSwitzerland
- Employment
- Contract
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Jul 24, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks a Social Media Manager for a 6-month maternity cover position in Signy, Switzerland. Lead global strategy, team, and campaigns.
Role & Responsibilities
- Manage the Social Media team comprising one internal team member and two external freelancers, ensuring clear prioritization and delivery of all initiatives
- Oversee global social media strategy across all platforms and maintain strategic social media documents, guidelines, and planning tools
- Lead social media orchestration for all product launches, campaigns, and key brand moments by developing and overseeing launch calendars and content plans
- Act as the primary social media liaison between Social Media, Go-to-Market, PR, Sponsoring & Ambassadors, and other key departments to ensure stakeholder alignment
- Brief, review, and approve all social media copy across platforms; validate Instagram Stories and key social media assets before publication
- Supervise content production and provide feedback to internal teams and freelancers; own the editorial direction and tone of voice across all channels
- Monitor channel performance, identify optimization opportunities, and provide actionable recommendations to improve results and contribute to brand and business objectives
Qualifications
- Minimum 5 years of social media management experience
- Demonstrated expertise in leading social media teams and managing external creative partners
- Proven ability to develop and execute global social media strategies across multiple platforms
- Strong editorial and copywriting skills with exceptional attention to detail and brand consistency
- Experience managing product launches and orchestrating multi-channel campaigns within luxury or high-stakes industries
- Strategic communication skills and ability to align social media objectives with broader business priorities
Skills
Experience
Minimum 5 years of professional experience in social media management, with demonstrated success leading teams, developing strategic initiatives, and managing content production for luxury or premium brands.
Education
Bachelor's degree in Communications, Marketing, Digital Media, or a related discipline; or equivalent professional experience demonstrating advanced expertise in social media strategy and team leadership.
Workplace
The role is situated in Signy, Vaud, Switzerland — conveniently close to Lausanne.
Benefits
Flexible working hours, remote work options, and hybrid arrangements; a minimum of 5 weeks' annual vacation plus additional bridge days and extra leave during the company closure between Christmas and New Year's Day; sabbatical leave up to 6 months with continued pension coverage; attractive monthly health insurance contribution and access to competitive pension and benefits plans; financial contribution toward public transportation passes and meal expenses; tailor-made onboarding program; career and development opportunities within the LVMH Group including internal training, mentoring, and international mobility; exclusive discounts on selected TAG Heuer and LVMH products.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Lead», «Social Media Content Strategist», «Digital Community Manager», «Social Channels Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.