TAG Heuer Sales & Marketing Intern — Northern, Eastern & Southern Europe
- Location
- ParisÎle-de-FranceFrance
- Employment
- Internship
- Seniority
- Intern
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- May 1, 2026
About TAG Heuer
TAG Heuer is a Swiss luxury watchmaker renowned for its precision chronographs, sporting heritage and pioneering spirit. Operating within the LVMH Watches & Jewelry group, the maison combines technical expertise with bold design and a strong emphasis on performance, sports partnerships and experiential retail across international markets.
TAG Heuer — Sales & Marketing Intern (NESE) in Paris. Six-month on-site internship supporting sales operations, reporting, VM and events.
Role & Responsibilities
- Provide day-to-day sales support for the NESE sales team: order tracking, monthly stock uploads and verification, replenishment recommendations and incentives follow-up.
- Coordinate communication for product launches and monitor early sell-in / sell-out performance with retail partners.
- Prepare monthly market performance reports and presentations to support market visits and performance reviews.
- Animate and manage the Brand Ambassador programme: monitor targets, oversee merchandising logistics and rewards distribution, and support community engagement (e.g., WhatsApp).
- Maintain and update sales and POS data in internal systems; perform ad hoc sales analyses and prepare consolidated performance overviews for franchise and wholesale partners.
- Support Visual Merchandising and Trade Marketing initiatives in collaboration with the VM & Retail Executive, providing operational input to improve in-store presentation.
- Provide logistical support for off-site marketing events, prototype and gift handling, and contribute to Watches & Wonders preparation (ID cards, order forms, templates).
- Assist with Media & PR tasks: prepare briefs for creative agencies, adapt media assets for partners and consolidate PR monitoring materials (press reviews, tracking files).
Qualifications
- Currently enrolled in or a recent graduate of a business school or equivalent programme (marketing, business or related discipline).
- Strong interest in luxury goods, retail and brand activation.
- Fluent in English and French, both written and spoken.
- High proficiency in PowerPoint and Excel; comfortable handling POS and sales data.
- Organised, rigorous, proactive and curious with strong interpersonal skills.
- Able to work autonomously and collaboratively within cross-functional, international teams.
Skills
Experience
Entry-level / beginner — the internship is open to candidates with limited or no prior professional experience; prior internships in retail, brand activation or marketing are advantageous but not required.
Education
Enrolled in or recently graduated from a business school or equivalent undergraduate/graduate programme in business, marketing or a related field.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
TAG Heuer fosters a performance-driven, entrepreneurial culture that values technical excellence, innovation and sporty elegance. As part of the LVMH group, the maison offers a fast-paced, international environment where cross-functional collaboration and experiential retail are central to the brand’s identity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Sales & Marketing Intern», «Retail Marketing Intern (Europe)», «Sales Operations Intern», «Brand & Retail Activation Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.