TAG Heuer Sales Advisor

Overview

TAG Heuer is a Swiss luxury watchmaker renowned for its precision chronographs and sporty, avant-garde aesthetic. As part of LVMH’s Watches & Jewellery group, the Maison operates a global retail network and emphasizes performance, innovation and a client-centric approach across its boutiques.

Role & Responsibilities

• Drive boutique sales and consistently achieve individual KPIs through effective prospecting, product presentation, upselling and closing techniques.
• Deliver outstanding, personalised client experiences across all touchpoints, integrating omnichannel workflows to maximise conversion and lifetime value.
• Act as a passionate Brand Ambassador in and outside the boutique, representing TAG Heuer at events and communicating brand DNA and technical product details.
• Execute client development and clienteling activities: outreach, appointment setting, qualitative data collection and follow-up to grow the active client base.
• Support daily boutique operations including inventory control, cash handling, security procedures, store opening/closing and after‑sales coordination until return of the watch.
• Use retail systems and CRM tools (CEGID, Salesforce) to manage sales, client records and reporting; contribute to visual merchandising and window presentation.
• Propose merchandising, event or product-mix initiatives to increase footfall and sales; uphold grooming, presentation and VM standards.
• Ensure compliance with internal control policies and contribute to a positive, inclusive and collaborative store environment.

Qualifications

• Minimum two years’ experience in luxury retail or premium watches; proven track record meeting sales targets and KPIs.
• Deep interest in watches, lifestyle trends, sports and new technologies; knowledge of brand collections and heritage.
• Proficient selling skills: client discovery, storytelling, objection handling, upselling and closing.
• Strong clienteling capability and experience leveraging CRM to convert and nurture client relationships.
• Fluent Spanish and Portuguese strongly preferred.
• Familiarity with retail procedures and front/back office tools.

Skills

Experience

Minimum two years' experience in luxury retail or boutique sales with proven results against individual sales and clienteling KPIs; experience using CRM and POS systems in a fast-paced environment.

Education

High school diploma or equivalent required; tertiary education in business, marketing, luxury retail or related field preferred.

Workplace

Benefits

Medical insurance, bonus/commission structure, paid time off, retail holiday pay, 401(k) with automatic employee contribution, employee assistance programs

Culture

TAG Heuer favours a performance-driven, team-oriented culture that blends Swiss watchmaking heritage with a sporty, innovative spirit. The Maison prioritises client excellence, professional development and high retail standards within an inclusive workplace.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.