TAG Heuer Retail Trainer
About TAG Heuer
TAG Heuer is a Swiss luxury watchmaker known for sporty, precision timepieces and a strong retail presence worldwide. As part of the LVMH group, the brand combines high standards of craftsmanship with rigorous retail and client‑experience practices, offering an international, performance‑driven environment for retail and training professionals.
TAG Heuer Seoul seeks a Retail Trainer to drive boutique performance through on‑the‑floor coaching and training.
Role & Responsibilities
- Deliver on‑the‑floor coaching to retail teams to elevate selling skills, product storytelling and client engagement.
- Observe live client interactions and provide immediate, actionable feedback to improve individual and team performance.
- Translate global training strategy into practical point‑of‑sale behaviours and support product launches with targeted retail coaching.
- Drive sales performance by reinforcing KPIs (conversion, ASP, client development) and collaborating with boutique managers to close performance gaps.
- Analyze Mystery Shopping and NPS results to identify training needs and deliver focused interventions to improve service quality.
- Manage e‑learning content, track completion, localize global training materials, and communicate updates via monthly training newsletters.
- Provide regular qualitative field insights and reports to the Senior Training Manager to inform continuous improvement of training programmes.
Qualifications
- Minimum 3 years' experience in luxury retail, retail training or sales; watch industry experience preferred.
- Proven ability to coach and influence behavioural change in a boutique retail environment.
- Strong knowledge of retail KPIs and demonstrated capability to translate training into measurable sales outcomes.
- Excellent interpersonal and communication skills, with strong observation and constructive feedback capabilities.
- Hands‑on, proactive and results‑oriented mindset with the ability to adapt quickly in a fast‑paced retail environment.
Skills
Experience
Minimum 3 years in luxury retail, retail training or sales roles; prior experience with watches or jewellery retail is strongly preferred. Demonstrated track record of improving boutique KPIs and influencing in‑store behaviour through coaching.
Education
Bachelor's degree in Business, Retail Management, Hospitality or equivalent professional experience.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
TAG Heuer fosters a dynamic, performance‑oriented retail culture rooted in Swiss watchmaking heritage and sporty luxury. The organisation values credibility on the sales floor, measurable results, and close collaboration between training and boutique teams across a global network.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Training Specialist», «In‑Store Trainer», «Retail Coaching Specialist», «Client Experience Trainer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.