TAG Heuer Retail Operations Coordinator

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Employment
Full-Time
Seniority
Entry-Level
Compensation
€30,000/year
Posted
Sep 23, 2026

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

TAG Heuer seeks a Retail Specialist for its Milan boutique to drive retail activations, manage CRM systems, and support daily operations. The successful candidate will oversee customer data management through Salesforce, develop and execute targeted activation programs, coordinate event logistics, and maintain visual merchandising standards whilst reporting to the Retail Manager. This role combines strategic clienteling initiatives with hands-on operational excellence in a hybrid working environment.

Role & Responsibilities

  • Oversee CRM system administration and maintenance, ensuring data accuracy and integrity whilst providing training and support to team members
  • Support analysis of customer data to identify trends, segment audiences, and develop or execute targeted CRM campaigns, with performance monitoring and actionable insights
  • Collaborate with marketing and boutique teams to align CRM strategies with business objectives
  • Develop and execute retail activation programs aligned with business objectives
  • Plan, coordinate, and manage logistics for retail activations, including event setup and inventory control
  • Develop partnerships with complementary brands or organizations to enhance activation programs and reach new audiences
  • Track and analyze activation performance, prepare reports, and gather customer feedback
  • Assist with daily store operations, including POS transactions, maintaining policies and procedures, and providing administrative support
  • Collaborate with the Marketing Team to maintain visual merchandising standards and ensure attractive product displays and window presentations
  • Prepare sales reports and track key performance indicators (KPIs)

Qualifications

  • University degree
  • Minimum 3 years of professional experience in retail, sales, boutique operations, or training
  • Fluency in both Italian and English
  • Technical proficiency in Salesforce and advanced Excel
  • Analytical skills with a data-driven mindset
  • Strong interpersonal and relationship-building capabilities as a collaborative team player

Skills

Salesforce Excel (advanced) CRM system management Data analysis Event logistics and coordination Visual merchandising POS operations Customer relationship management

Experience

Minimum 3 years of professional experience in retail, sales, boutique operations, or training environments. Prior hands-on field experience in these sectors is highly valued.

Education

University degree required.

Workplace

This position is based in Milan, Lombardy, Italy.

Compensation

The base compensation for this position is EUR 30,000 per annum.

Benefits

Participation in performance-based bonus scheme at TAG Heuer's discretion; benefits provided by law; additional benefits granted in accordance with current company policies; governed by national collective bargaining agreement (CCNL Commercio e Terziario).

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Specialist», «Client Activation Specialist», «Boutique Operations Associate», «Retail Support Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

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