TAG Heuer Retail Manager
- Location
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Apr 19, 2026
About TAG Heuer
TAG Heuer is a Swiss luxury watchmaker renowned for its heritage in precision timekeeping and its association with sport and avant-garde design. As part of the LVMH Watches & Jewellery group, the maison combines artisanal watchmaking standards with global retail presence and performance-driven commercial strategies.
TAG Heuer seeks a Retail Manager in Seoul to oversee 10+ boutiques, drive sales and elevate the client experience.
Role & Responsibilities
- Lead and manage retail operations across more than 10 company-owned TAG Heuer boutiques in South Korea to meet revenue, margin and profitability targets.
- Define and execute market-specific retail strategies to grow sales, expand market share and strengthen brand visibility locally.
- Align boutique initiatives with corporate commercial and marketing plans through close collaboration with the Retail Director, Sales Director and cross-functional teams.
- Analyse market trends, consumer behaviour and competitor activity to identify opportunities, anticipate risks and adjust retail plans accordingly.
- Coach, develop and inspire boutique teams to deliver exceptional client experiences and consistently high standards of service and brand representation.
- Monitor KPIs and financial metrics; implement corrective actions to optimise store performance and operational efficiency.
- Ensure rigorous compliance with brand guidelines, company policies and ethical standards across all retail touchpoints.
- Build and maintain strong relationships with internal stakeholders and external partners to secure operational support and merchandising alignment.
Qualifications
- Minimum 10 years of progressive experience in luxury retail, with significant exposure to multi-boutique or area management.
- Demonstrated expertise and commercial acumen within the luxury watch industry or closely related high-end retail segment.
- Proven track record of achieving sales targets, improving retail productivity and elevating brand presence through retail initiatives.
- Strong leadership and people-development skills with experience in coaching store managers and retail teams.
- Advanced clienteling capabilities and a demonstrable focus on customer experience and loyalty strategies.
- Excellent communication skills in Korean and English, both written and verbal.
- Solid knowledge of retail operations and merchandising disciplines, including inventory management, visual merchandising and sales training.
Skills
Experience
Minimum 10 years in luxury retail, with proven experience managing multi-boutique operations or area/flagship networks; direct experience in watches or premium accessories strongly preferred.
Education
Bachelor's degree or equivalent; degree in business, marketing, luxury brand management or related discipline preferred.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
TAG Heuer fosters a dynamic, performance-oriented culture that values precision, innovation and a client-first mindset. The workplace emphasises teamwork across commercial and creative functions, professional development, and maintaining the Maison's reputation for refined service and technical excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Area Manager», «Boutique Manager», «Flagship Store Manager», «Retail Operations Manager», «Head of Boutique Operations», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.