TAG Heuer Retail Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- May 21, 2026
About TAG Heuer
TAG Heuer is a Swiss luxury watchmaker known for its avant‑garde design, technical innovation and longstanding ties to sport. As a maison within the LVMH portfolio, TAG Heuer combines artisanal watchmaking with global retail and marketing platforms and offers structured learning and career development within an international, performance‑driven environment.
TAG Heuer seeks a Retail Manager in Milan, Italy to develop the retail network, drive performance and lead retail teams.
Role & Responsibilities
- Develop and execute retail strategies and country action plans in coordination with regional and HQ teams to optimise sales and profitability across direct and franchise boutiques.
- Monitor and analyse retail KPIs (conversion, recruitment, repurchase, VIC share, appointments, NPS, productivity), consolidate data and translate insights into concrete improvement actions.
- Design and recommend tactical incentive programs to drive sales and retail performance.
- Drive retail operations excellence by ensuring adherence to international retail standards, tools and processes and by coaching store managers on operational best practices.
- Ensure merchandising and in‑store service levels align with brand guidelines (visual display quality, CRM usage, repair management, staff presentation, atmosphere, mystery shopping).
- Lead the development and rollout of Retail Academy training in collaboration with HR and HQ Training, delivering ongoing coaching, performance management and community engagement.
- Define and implement CRM and clienteling strategies, oversee execution of personalised client experiences and monitor CRM KPIs while ensuring data protection compliance.
- Build and maintain relationships with key clients and stakeholders and develop VIC strategies to reinforce brand loyalty and image.
Qualifications
- Bachelor’s degree or higher.
- Minimum 5 years of progressive experience in retail management, boutique supervision or retail project management.
- Proven leadership and team development experience with capacity to coach and inspire multi‑site teams.
- Strong analytical ability to interpret retail KPIs and transform insights into operational actions.
- Excellent written and verbal communication and presentation skills.
- Capacity to prioritise and manage multiple projects independently and cross‑functionally.
- Willingness to travel up to 70% across Italy.
- Fluent in Italian and English.
Skills
Experience
Minimum 5 years of retail management experience with demonstrated competence in boutique supervision, training deployment and project management; significant travel across Italy (approximately 70%).
Education
Bachelor’s degree or higher.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Culture
TAG Heuer fosters a culture where Swiss craftsmanship meets modern innovation and sport‑driven energy. As part of the LVMH group, the brand emphasises professional development, high performance and inclusivity; the organisation is EDGE Certified and committed to equitable, diverse teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Country Retail Manager», «Retail Operations Manager», «Retail Performance Manager», «Store Development Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.