TAG Heuer Retail & Franchise Manager

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Manage commercial budgets and expenditures with rigorous P&L oversight, ensuring performance and profitability targets are met across all retail locations
• Oversee sales team training, ensuring proper product knowledge, sales rituals, and brand guidelines are implemented consistently across the network
• Supervise visual merchandising execution, in-store activations, and store design aligned with brand positioning and standards
• Direct the Franchise Manager in defining and executing priorities across the franchised network to maintain service excellence and brand coherence
• Coordinate with Human Resources on recruitment and talent management for all retail and franchise positions
• Develop and execute action plans for each boutique to increase traffic, conversion rates, and sales performance
• Monitor and report on comprehensive KPIs including traffic, conversion rates, recruitment, retention, and sales-by-appointment across all locations
• Serve as retail spokesperson for the subsidiary, formulating recommendations to support all business aspects while collaborating with corporate functions on strategic objectives
• Partner with Marketing to develop and implement an annual calendar of in-store activations aligned with brand events and local market opportunities
• Drive adoption of Salesforce and CRM tools to enhance prospecting and clienteling strategies
• Guarantee consistency of customer experience through sales rituals, mystery shopping evaluations, and Net Promoter Score (NPS) tracking
• Ensure rigorous compliance with health and safety procedures, back-office operations, equipment maintenance, and legal requirements
• Collaborate with franchised boutiques to maintain coherent customer journeys and service standards across all points of sale
• Ensure franchised teams achieve required product knowledge standards and deliver on-brand customer interactions

Qualifications

• Minimum 8–10 years of retail management experience in the luxury sector and/or watchmaking industry
• Demonstrated success leading teams in a matrix organizational environment
• Strong commercial acumen with proven ability to drive sales growth, customer relationships, traffic, and conversion metrics
• Advanced analytical skills with ability to produce relevant reports and translate data into actionable business recommendations
• Proficiency in retail management software and CRM platforms
• Fluent in French and English

Skills

Experience

Minimum 8–10 years of retail management experience in the luxury sector and/or watchmaking industry, with proven success leading teams in matrix organizational environments. The ideal candidate demonstrates strong commercial leadership, active presence in boutiques, and the ability to anticipate business challenges while managing demanding workloads with pragmatism and accountability.

Workplace

Benefits

Company health insurance (Generali) covered 70% by employer; sustainable mobility allowance of €45 per month; meal vouchers (Edenred) at €11 per working day (employer covers 55%); summer flexibility program featuring 4.5-day weeks in July and August (Friday afternoons off); performance-based bonus tied to objectives achievement; internal training programs, mentoring, and international mobility opportunities within the LVMH group; access to LVMH private sales (after 6 months tenure); commitment to an inclusive, equitable workplace culture as a certified EDGE organization.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.