TAG Heuer Regional Retail Director
- Location
- Los AngelesCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $145,000–155,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Jul 28, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer Regional Retail Director in Los Angeles, California – lead multi-unit luxury watch retail operations across the West Coast region.
Role & Responsibilities
- Drive sales and client development through a strategic clienteling culture, emphasizing traffic conversion and relationship longevity across all retail channels
- Lead and mentor a multi-unit retail and franchise leadership team, with accountability for hiring, retention, succession planning, and professional development initiatives
- Oversee retail operations including internal controls, policy implementation, inventory management, and new store openings in coordination with corporate functions
- Develop regional business strategies in partnership with corporate functions to establish and exceed commercial objectives and market productivity targets
- Supervise sales performance metrics across all stores, analyze data trends, and provide strategic recommendations for achieving business goals
- Manage franchise boutique partnerships to ensure consistent brand experience, service standards, and compliance with company protocols
- Utilize Salesforce and Customer Development Center (CDC) tools to enhance clienteling strategies and prospecting capabilities across the regional network
- Ensure customer experience consistency through mystery shopping programs, Net Promoter Score optimization, and selling ceremony adherence
- Partner with Merchandising and Planning teams to align product assortment and inventory availability with regional sales objectives
- Coordinate new store launch initiatives end-to-end, collaborating with Visual Merchandising, Retail Operations, HR, Finance, and Training teams
- Implement TAG Heuer training programs and company-wide initiatives to drive operational excellence and brand alignment throughout the region
Qualifications
- Minimum 10 years of luxury retail experience, preferably in a multi-unit or regional management environment
- Proven track record of leading and developing high-performing retail teams in a coaching and mentorship capacity
- Strong digital literacy and proficiency with retail management systems (Salesforce, CDC tools, Cegid, or equivalent platforms)
- Demonstrated success in strategic planning, revenue management, and profit optimization in a multi-store setting
- Exceptional interpersonal and communication skills with ability to engage effectively across all organizational levels
- Strong organizational capabilities with capacity to manage complex, multi-faceted operational priorities
- Brand ambassador mindset with commitment to upholding luxury brand standards and customer experience excellence
Skills
Experience
Minimum 10 years of luxury retail experience, ideally within a multi-store environment. Demonstrated success in leading teams, coaching retail professionals, and establishing brand presence at the regional level. Proven ability to work collaboratively in a corporate partnership environment and implement strategic initiatives across geographically dispersed retail locations.
Education
High school diploma required; bachelor's degree in business, retail management, or related field preferred.
Workplace
The role is situated in Los Angeles, California, USA.
Compensation
The base compensation for this position ranges from USD 145,000 to USD 155,000 per annum.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k), automatic employee contribution, employee assistance programs.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Operations Director», «Area Retail Manager», «Multi-Unit Retail Leader», «Regional Sales Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.