TAG Heuer Regional Retail Director
- Location
- Los AngelesCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $158,000–165,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Jul 27, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks Regional Retail Director in Los Angeles to lead West Coast luxury watch boutiques, manage multi-unit teams, and drive premium customer experiences. Salary $158k–$165k.
Role & Responsibilities
- Drive retail performance through clienteling culture, traffic conversion, and strategic emphasis on high-end client development and retention
- Lead and develop retail and franchise teams to achieve regional business objectives, sales targets, and key commercial metrics
- Partner with Merchandising and Planning to ensure optimal product assortment and availability across all regional stores
- Maintain consistent customer experience standards through mystery shopping analysis, NPS score monitoring, and selling ceremony adherence
- Oversee franchise boutique operations to ensure service excellence, product knowledge, and alignment with TAG Heuer brand standards
- Implement and supervise internal control procedures and retail operations policies in partnership with the VP of Retail
- Manage end-to-end execution of new store openings, coordinating with Visual Merchandising, Finance, HR, and Training teams
- Coordinate staffing, retention, and talent succession planning with Human Resources; develop future leaders within the region
- Leverage Salesforce and CDC tools to enhance prospecting, clienteling strategy, and regional business development
- Supervise all technology systems including Cegid training and support to maintain operational efficiency
- Conduct final-round interviews for boutique managers and ensure consistent application of company initiatives across the region
Qualifications
- Minimum 8–10 years of luxury retail experience, preferably in multi-unit store environments
- Demonstrated ability to lead, coach, and develop team members by example on the sales floor
- Strong digital literacy and proficiency with retail management systems
- Exceptional interpersonal and communication skills across all organizational levels
- Brand ambassador mentality and ability to foster clienteling culture
- Proven experience in conflict resolution with empathy and agility
- Strong organizational skills and ability to manage complex, cross-functional projects
- Willingness to embrace flexible scheduling and approximately 70% travel requirements
Skills
Experience
Minimum 10 years of progressively senior experience in luxury retail, with demonstrated success leading multiple retail locations and managing franchise partnerships. Candidates should have proven track record in driving sales performance, building high-performing teams, and maintaining premium brand standards across diverse retail channels.
Education
Not specified; however, secondary or post-secondary qualification in retail management, business administration, or related field is inferred as foundational.
Workplace
The role is situated in Los Angeles, California, USA.
Compensation
The base compensation for this position ranges from USD 158,000 to USD 165,000 per annum.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k) with automatic employee contribution, and employee assistance programs.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Director of Retail Operations», «Multi-Unit Retail Director», «Regional Retail Operations Manager», «Area Retail Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.