TAG Heuer PR & Marketing Intern
- Location
- SeoulSeoulSouth Korea
- Employment
- Contract
- Seniority
- Intern
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Sep 15, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks a PR & Marketing Intern in Seoul for a 1-year contract role supporting brand visibility, media relations, and digital content coordination.
Role & Responsibilities
- Support PR and media activities to strengthen brand visibility and awareness across the Korean market
- Maintain and update lookbooks, press materials, and website content with localized translations
- Track, analyze, and report on media coverage, clippings, and competitive PR activities
- Identify and coordinate celebrity dressing opportunities and product placements to enhance brand positioning
- Build and maintain relationships with media contacts, stylists, and influencers; support product seeding and gifting initiatives
- Coordinate watch loan logistics including product condition assessment, tracking, and returns management
- Support editorial and content shoots on-site and manage related logistics
- Monitor emerging trends and competitive activities to identify market opportunities
- Provide boutiques with PR guidelines and marketing collateral; support Ambassador and Friend of the Brand activations
- Manage administrative tasks including purchase orders, invoices, and documentation coordination
Qualifications
- Strong interest in luxury, watches, fashion, culture, and media
- Fluent in written and spoken English
- Proficiency in Microsoft Office applications
- Proactive and flexible approach to supporting cross-functional marketing initiatives
Skills
Experience
Beginner-level candidates are welcome. Prior experience in luxury watch and jewelry, PR, showroom management, or ambassador and VIP relations is preferred but not required.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Communications Intern», «Brand & PR Assistant», «Marketing Support Specialist», «Content & Communications Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.