- Location
- Paris Île-de-France France
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 13, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer is hiring an Operational Marketing Assistant in Paris to support 360° marketing and communications across France and BeLux, including e-commerce, CRM, events, PR and influencer activity. This is a full-time, six-month internship starting January 4, 2027.
Role & Responsibilities
- Monitor Tagheuer.com.
- Monitor partner e-commerce websites.
- Translate e-commerce content using Wezen.
- Share partner banners.
- Support customer relationship activities, including newsletters, mailings and WhatsApp messages.
- Create and send partner newsletters through MailChimp.
- Translate headquarters newsletters in Asana.
- Coordinate the delivery of advertising assets (print, digital, social media, etc.) to press publications, in collaboration with the graphic design agency.
- Prepare weekly reporting (Sweet Monday) and monthly reporting (Flash report, Monthly 360 partenaires).
- Help organize local events with wholesale, franchise and retail boutique partners.
- Manage marketing collateral, including printing and agency briefs, and logistics with Amex, FedEx and other service providers.
- Contribute to 360° communications for brand launches and campaigns.
- Work with the PR & Influence Manager to respond to journalists’ needs.
- Coordinate photoshoots and manage stock entrusted to influencers, the press and celebrities.
- Consolidate PR tracking and support documents, including lookbooks, tracking files and press clippings.
- Participate in local press and influencer events.
Qualifications
- Be preparing to graduate from a business school or equivalent programme, with a career interest in operational marketing or communications.
- Have excellent command of standard office software, including PowerPoint and Excel; Photoshop is preferred.
- Be fluent in English.
- Be organized, rigorous, proactive and curious.
- Work independently and collaboratively, with strong interpersonal skills.
- Have a strong product sensibility.
Skills
Experience
Entry-level.
Education
A business school degree or equivalent programme; the candidate is expected to be approaching graduation.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Operations Assistant», «Marketing and Communications Assistant», «Marketing Project Assistant», «Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.