TAG Heuer Media & Performance Specialist

Overview

TAG Heuer is a globally recognised luxury watchmaker within the Watches & Jewellery division of LVMH. The brand is known for its precision engineering, contemporary design and sporty-luxury positioning, offering an international, fast-paced workplace with close links to a global headquarters and regional markets.

Role & Responsibilities

• Define and steer regional media strategy across the Middle East & India (KSA, Kuwait, Pakistan, Bahrain, Jordan, Iraq, Oman, India, Turkey, Israel), ensuring alignment with brand positioning and regional priorities.
• Brief, manage and evaluate external media agencies across channels (brand & performance media, paid social, always-on, search/SEA, programmatic, CTV, OOH) and establish regular collaboration rhythms (briefings, performance reviews, debriefs).
• Own the regional media performance dashboard (ThePlan and equivalent tools); monitor ROAS, CPM, CTR, SOV, reach & frequency and other KPIs to identify optimisation opportunities.
• Validate and challenge country-level media plans; identify under- and over-performing markets and propose data-driven reallocations to maximise ROI.
• Coordinate end-to-end campaign execution and product launches (seasonal and localised initiatives), ensuring timely asset delivery, brand compliance and market relevance.
• Lead A/B testing of creatives and landing pages, iterate rapidly based on CTR, CVR and downstream conversion metrics, and embed learnings into planning cycles.
• Manage media budget oversight for the zone (representing ~50% of the regional marketing envelope): track YTD/YTG spend, reconcile invoices with Finance, and report on commitments and spend accuracy.
• Act as primary regional liaison with HQ, regional marketing teams and local partners to distribute global assets, ensure localisation and maintain full budget accountability.
• Monitor regional media and consumer trends to surface new platforms, formats and targeting opportunities; lead post-campaign analysis and continuous improvement.

Qualifications

• Master’s degree in Marketing, Media, Communications, Business or equivalent.
• Minimum 5 years' professional experience in media planning, digital performance, or media-agency management; Luxury, Retail or FMCG experience is an advantage.
• Proven track record managing and optimising significant multi-market media budgets and agency relationships.
• Fluent English (required); Arabic (written and spoken) highly desirable.
• Deep expertise across paid social, search (SEA), programmatic, CTV and OOH, and strong understanding of the Middle East & India media landscape.
• Strong analytical aptitude with demonstrable experience in media measurement frameworks (ROAS, brand lift, reach & frequency, attribution modeling).
• Rigorous attention to detail and experience working with Finance for invoice reconciliation and budget controls.

Skills

Experience

Minimum 5 years' experience in media planning, digital performance or media agency management, with proven responsibility for multi-market budgets, cross-border campaign coordination and hands-on use of performance dashboards and measurement frameworks. Luxury, retail or FMCG sector experience and familiarity with Middle East & India markets are strong advantages.

Education

Master’s degree in Marketing, Media, Communications, Business or equivalent.

Workplace

Culture

TAG Heuer cultivates a performance-driven, innovative culture that values precision, creativity and commercial rigor. The workplace is international and fast-paced, with strong collaboration between regional teams and global HQ to deliver high-impact campaigns and preserve brand integrity.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.