TAG Heuer Marketing Specialist Central Europe

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Drive the execution of integrated media campaigns across digital, social, video, print and out-of-home channels
• Manage campaign timelines, deliverables and stakeholder alignment from briefing to launch
• Partner with media agencies to optimize campaign performance and maximize brand visibility
• Analyze campaign results, identify insights and provide recommendations for future activations
• Manage marketing assets and ensure best-in-class execution across all channels
• Contribute to annual media planning and strategic marketing initiatives
• Lead the implementation of wholesale marketing activations and partner campaigns across Central Europe
• Develop and execute local event concepts that strengthen brand visibility and consumer engagement
• Manage external suppliers and agencies to ensure seamless delivery of activations and events
• Drive the creation and deployment of marketing assets and activation toolkits for wholesale partners
• Identify opportunities to enhance consumer experiences and elevate brand presence at partner locations
• Measure activation effectiveness and translate learnings into actionable recommendations
• Build strong relationships with HQ teams, agencies, suppliers and wholesale partners
• Take ownership of multiple projects simultaneously and ensure on-time delivery
• Collaborate across departments to deliver impactful marketing initiatives
• Actively contribute ideas that support brand growth, innovation and marketing excellence

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• Minimum 3 years of professional experience in Marketing, Media, Events, Luxury, Lifestyle or Consumer Brands
• Strong project management and organizational skills
• Entrepreneurial mindset with a proactive and hands-on approach
• Strong analytical skills and affinity for performance-driven marketing
• Excellent communication and stakeholder management skills
• Passion for luxury, sports, lifestyle and creating exceptional brand experiences

Skills

Experience

Minimum 3 years of professional experience in Marketing, Media, Events, Luxury, Lifestyle or Consumer Brands, demonstrating hands-on campaign execution and project coordination capabilities.

Education

Bachelor's degree in Marketing, Business Administration, Communications or a related field.

Workplace

Benefits

Jobbike, Wellpass, Pluxees and additional benefits.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.