TAG Heuer Marketing Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Aug 31, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks an experienced Marketing Manager in Madrid to lead brand strategy and retail execution across Spain, reporting to the Country Manager.
Role & Responsibilities
- Lead end-to-end development, local execution, and supervision of the annual marketing plan, aligning brand strategy with the Brand Director and Sales Director to drive commercial growth and brand equity
- Drive design, allocation, reforecasting, and rigorous follow-up of the annual marketing budget, strategically balancing push and pull investments to maximize sell-out performance
- Oversee all Trade Marketing initiatives and direct the comprehensive corners plan including CapEx and project management, selecting and managing specialized subcontractors for flawless retail execution
- Spearhead marketing strategy for Factory Outlets, including refurbishment execution for Madrid and full brand-image development for the new Barcelona opening with targeted incentive programs
- Measure, analyze, and report on profitability and impact of all marketing campaigns and retail investments, ensuring data-driven decision-making across all channels
- Lead, mentor, and develop the Marketing Coordinator to foster high performance and effective cross-functional collaboration
- Deliver on quantitative and qualitative objectives by driving market share, brand positioning, and customer experience
Qualifications
- Strategic and financial expertise with exceptional budget management and results orientation
- Proven capacity to organize, inspire, and mentor a high-performing marketing team
- Strong interpersonal and communication skills combined with expert negotiation abilities
- Superior planning and organizing capabilities paired with meticulous attention to detail
- Impeccable professional presentation and executive presence suited for the luxury sector
- High stress tolerance and decisive judgment under pressure
Skills
Experience
Minimum 10 years of experience in marketing, preferably within luxury goods, retail, or consumer brands. Demonstrated success in leading marketing teams, managing large budgets, and executing cross-functional brand initiatives.
Education
Bachelor's degree in Marketing, Business Administration, Economics, or a related discipline. Advanced qualifications or certifications in strategic marketing, business management, or luxury brand management are advantageous.
Workplace
The successful candidate will be located in Madrid, Madrid, Spain.
Benefits
Tailor-made onboarding program, career and development opportunities within the LVMH Group (internal training, mentoring, international mobility), exclusive discounts on selected TAG Heuer and LVMH products, access to cutting-edge learning platforms for continuous professional development, language academy enrollment, health and life insurance coverage, Wellhub membership providing access to wellness benefits and resources.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Director», «Regional Marketing Lead», «Strategic Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.