TAG Heuer Marketing Intern

Location
Employment Internship
Seniority Intern
Department Retail & Boutique Operations
Industry Fine Watches & Horology
Posted ✦ Today
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TAG Heuer — Marketing Intern in Milan. Support trade marketing, visual merchandising, retail activations and social media for the Italian market.

Overview

TAG Heuer is a Swiss avant‑garde watchmaker renowned for chronographs and performance‑driven design. The maison combines engineering-led innovation with a sporty, motor‑racing heritage and operates internationally; it is part of the LVMH group. The Milan team executes local marketing and retail initiatives that translate global brand strategy into compelling customer experiences for the Italian market.

Role & Responsibilities

  • Support the retailer network with visual, marketing and communications materials for in‑store displays, OOH, social media and retail websites.
  • Implement visual merchandising standards and coordinate product displays, including window and counter installations.
  • Manage point‑of‑sale (POS) material: ordering, inventory tracking and delivery to retail partners.
  • Assist in the roll‑out and execution of trade marketing activations and event formats, adapting global guidelines to local market needs.
  • Coordinate shipments and consignments to media, influencers and other stakeholders.
  • Support social media reporting and weekly trend analysis to inform local marketing decisions.
  • Act as liaison with PR agencies and the HQ translation agency for content distribution and text localisations.
  • Assist with back‑office administration including creation and management of incoming purchase orders (POs) and invoices.

Qualifications

  • Master’s degree in Marketing, Communication or Economics (required).
  • High interest in watchmaking; genuine affinity for luxury timepieces.
  • Fluency in Italian and English (verbal and written).
  • Entrepreneurial, hands‑on attitude with strong organisational skills.
  • Excellent interpersonal skills and ability to collaborate with retail partners and internal teams.
  • Detail‑oriented while maintaining a strategic, big‑picture perspective.
  • Analytical, data‑driven mindset with capacity for reporting and trend analysis.
  • Passion for motor racing or sport is a plus; digital/social media experience is advantageous.

Skills

Trade marketing Visual merchandising Point‑of‑sale (POS) coordination Social media reporting and trend analysis PR agency liaison Coordination with translation agencies Purchase order (PO) and invoice processing Event activation support Inventory management Strong MS Office skills for reporting and data analysis

Experience

Entry‑level (beginner). Suitable for recent master’s graduates or candidates with limited prior internships in marketing, retail or brand communications.

Education

Master’s degree in Marketing, Communication or Economics.

Workplace

The successful candidate will be located in Milan, Lombardy, Italy. 573 luxury roles are listed in Milan on Cerulean, 12 posted in the last 48 hours. Across the Lombardy region, Cerulean lists 598 open positions — 13 listed in the past two days. Cerulean currently advertises 1.393 open roles in Italy, including 41 added in the last 48 hours.

Culture

TAG Heuer fosters an entrepreneurial, performance‑oriented culture rooted in innovation and a sporty DNA. Teams are collaborative and international, focused on translating technical excellence and bold design into memorable retail experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

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The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Intern», «Retail Marketing Intern», «Visual Merchandising Intern», «Brand Marketing Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.