TAG Heuer Marketing Coordinator
- Employment
- Full-Time
- Seniority
- Junior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Jun 11, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
Marketing Coordinator at TAG Heuer in Oberursel, Germany. Lead media campaigns and wholesale activations across Central Europe for an iconic Swiss luxury brand.
Role & Responsibilities
- Drive execution of integrated media campaigns across digital, social, video, print and out-of-home channels
- Manage campaign timelines, deliverables and stakeholder alignment from briefing to launch
- Partner with media agencies to optimize campaign performance and maximize brand visibility
- Analyze campaign results and provide recommendations for future activations
- Lead the implementation of wholesale marketing activations and partner campaigns across Central Europe
- Develop and execute local event concepts that strengthen brand visibility and consumer engagement
- Manage external suppliers and agencies to ensure seamless delivery of activations and events
- Drive creation and deployment of marketing assets and activation toolkits for wholesale partners
- Build strong relationships with HQ teams, agencies, suppliers and wholesale partners
- Take ownership of multiple projects simultaneously and ensure on-time delivery
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications or related field
- Minimum 3 years of professional experience in Marketing, Media, Events, Luxury, Lifestyle or Consumer Brands
- Strong project management and organizational skills
- Entrepreneurial mindset with proactive and hands-on approach
- Strong analytical skills and affinity for performance-driven marketing
- Excellent communication and stakeholder management skills
- Passion for luxury, sports, lifestyle and creating exceptional brand experiences
- Fluent in German and English (written and spoken)
- Proficient in Microsoft Office, especially PowerPoint and Excel
Skills
Experience
Minimum 3 years of professional experience in Marketing, Media, Events, Luxury, Lifestyle or Consumer Brands sectors.
Education
Bachelor's degree in Marketing, Business Administration, Communications or a related field.
Workplace
This position is based in Oberursel, Hesse, Germany, within easy reach of Frankfurt.
Benefits
Jobbike, Wellpass, Pluxees and additional benefits
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Executive», «Campaign Coordinator», «Marketing Manager», «Brand Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.