TAG Heuer Marketing Coordinator

About TAG Heuer

TAG Heuer is a Swiss avant‑garde watchmaker renowned for bold design, technical innovation and a sporty, progressive brand spirit. The maison operates within LVMH's Watches & Jewelry business group and positions itself at the intersection of horology, lifestyle and contemporary culture. TAG Heuer markets premium timepieces through a mix of boutiques, wholesale partners and digital channels in global markets.

Role & Responsibilities

• Support day‑to‑day marketing administration including drafting communications, responding to emails and liaising with internal creative teams and external suppliers.
• Create and maintain marketing collateral and creative assets (EDMs, presentations, eCommerce content) in line with global brand guidelines.
• Coordinate event logistics end‑to‑end: venue liaison, catering, AV/visuals, setup and pack‑down support.
• Draft and distribute PR materials (press releases, media alerts), maintain media contact lists and coordinate product sample deliveries for editorial review.
• Monitor media coverage and compile performance reports on advertising and PR activities, including reach, engagement and basic ROI metrics.
• Support retail and trade marketing initiatives and visual merchandising activities, including POS/SIS requests, window and in‑store installations.
• Generate and process purchase orders, maintain accurate records of marketing spend and assist in tracking expenditures against approved budgets.
• Undertake ad‑hoc marketing requests as directed by the Marketing & Communications Executive and Marketing Director.

Qualifications

• Bachelor’s degree in Marketing, Business or equivalent qualification and/or relevant marketing experience.
• Minimum 3 years’ experience in a marketing role, ideally within retail or luxury goods.
• High proficiency in Microsoft Word, Excel and PowerPoint; experience with Adobe Photoshop and/or Adobe Illustrator is highly desirable.
• Strong written and verbal communication skills, with evidence of stakeholder management and cross‑functional collaboration.
• Proven ability to manage multiple tasks in a fast‑paced environment, demonstrating initiative and a 'can‑do' attitude.
• Organised, adaptable team player with a creative mindset and passion for lifestyle, technology and sport trends.

Skills

Experience

Minimum of 3 years in marketing or communications, with preference for candidates who have worked in retail, luxury goods or lifestyle brands and have exposure to event coordination, PR and retail activations.

Education

Bachelor’s degree in Marketing, Business, Communications or equivalent.

Workplace

Culture

TAG Heuer cultivates an innovative, performance‑driven culture shaped by an avant‑garde aesthetic and a passion for technology, sport and contemporary culture. As part of LVMH’s Watches & Jewelry group, the maison values creativity, collaboration and commercial rigor, offering a fast‑paced environment where initiative and personal style are rewarded.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.