- Location
- Signy Vaud Switzerland
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 26, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
The Marketing and Retail Executive for TAG Heuer’s Swiss market oversees the end-to-end retail experience, translating global brand strategies into local retail plans across 360° marketing, client activations, and visual merchandising. The role is a permanent, full-time position based on site in Signy.
Role & Responsibilities
- Deliver and maintain visual merchandising standards across all stores and points of sale, aligning with global guidelines and local market needs.
- Forecast, order, and implement seasonal animations, window displays, trade accessories, and point-of-sale advertising updates; manage visual merchandising material storage and budgets.
- Support store relocations, openings, and refurbishment projects in coordination with headquarters visual merchandising teams and local contractors.
- Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
- Identify and manage strategic local partnerships, including lifestyle, sports, and automotive clubs, as well as client gifting.
- Monitor activation return on investment, track retail KPIs, and lead reviews of competitor best practices.
- Coordinate 360° marketing plans, launch campaigns, and seasonal consumer activations with headquarters.
- Support local digital transformation by generating online-to-offline traffic and deploying tailored CRM and clienteling initiatives.
- Ensure consistency across retail and e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and share of voice.
- Develop, monitor, and optimize marketing, event, media, and visual merchandising budgets.
- Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.
Qualifications
- Master’s degree in Marketing, Communication, Business Development, or a related field.
- At least 5 years of experience in retail marketing in luxury retail environments.
- Fluent written and spoken English and French; German is a plus.
- Mastery of Word, Excel, and PowerPoint; strong digital literacy.
- Strong aesthetic sensibility and a deep understanding of luxury retail and watchmaking environments.
- Excellent project management, organizational, and analytical skills, with a hands-on, entrepreneurial mindset.
- Strong interpersonal, negotiation, and communication skills, with a collaborative team-player attitude.
- Agility and adaptability to thrive in a fast-paced, dynamic environment.
Skills
Experience
At least 5 years in retail marketing in luxury retail environments.
Education
Master’s degree in Marketing, Communication, Business Development, or a related field.
Workplace
The role is situated in Signy, Vaud, Switzerland — conveniently close to Lausanne.
Explore jobs in Vaud or in Switzerland.
Benefits
Flexible working hours, remote work options, and part-time arrangements depending on role requirements; at least 5 weeks of vacation, additional bridge days, and extra leave during the company’s Christmas and New Year closure; sabbatical leave of up to 6 months with continued pension coverage; monthly health insurance contribution and access to pension and benefits plans; financial contributions toward public transportation passes and meal expenses; tailored onboarding; career development opportunities within LVMH, including internal training, mentoring, and international mobility; exclusive discounts on selected TAG Heuer and LVMH products.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Executive», «Marketing and Retail Manager», «Retail Marketing Lead», «Retail Experience Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.